Social Media Engagement Behaviors of Mobile Users

Joel CarlsonSocial Media Lead, TopRank Online Marketing

Twitter - @JoelECarlson

Social Media Engagement Behaviors of Mobile Users - @JoelECarlson

90% aged 18-24 consider mobile device as a central part of everyday life.

– ExactTarget: 2014 Mobile Behavior Report

Social Media Engagement Behaviors of Mobile Users - @JoelECarlson

90% aged 18-24 consider mobile device as a central part of everyday life.

65% of tablet owners watch TV and simultaneously interact with their tablets at least once a day60% or so of social media time is spent not on desktop computers but on

smartphones and tablets.  - Business Insider (9/29/14)

Social Media Engagement Behaviors of Mobile Users - @JoelECarlson

Only 53% interact with brands on their mobile via social media while a full 46% outright believe brands don’t provide worthwhile content on social media. – ExactTarget: 2014 Mobile Behavior Report

Social Media Engagement Behaviors of Mobile Users - @JoelECarlson

90% aged 18-24 consider mobile device as a central part of everyday life.Mobile users who click social links overwhelmingly have that app installed (66% – 75% of the time) and — as most of us know from our own experience — expect an in-app experience, not a web login form. – Pure Oxygen Labs

Social Media Engagement Behaviors of Mobile Users - @JoelECarlson

90% aged 18-24 consider mobile device as a central part of everyday life.

• Know your audience

• Provide content that conveys the brand’s personality

• Provide an experience that’s seamless, simple and worthwhile

• Less is more

Recipe for social media success