social media engagement - omweek madrid 2013 - massimo burgio
DESCRIPTION
My presentation for last week's OMWeek Madrid - topic: Social Media Optimization (SMO), with a focus on Social Media Engagement. Title: Mas alla del Performance (Beyond Performance). The presentation, half in Spanish half in English, is very visual and can transcend language issues. Among the topics of the presentation: Social Media Marketing, Social Media Strategic Planning, Social Media Engagement, Social Media Marketing Maturity Model, Social Media Measuring. More social media marketing presentations at articles at my blog http://www.globalsearchinteractive.netTRANSCRIPT
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más allá delperformancemassimo burgio global search interactive
madrid5 noviembre 2013
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massimoburgio
concienciaindustria
músicaculturainspiración
consultoría
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searchmarketingsocialmedia
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socialmediaoptimization
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#SMO = #SEOsocialmediaoptimization
(ya está!)
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más allá delperformance
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?¿ performance
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para alcanzarperformanceen las redes socialeshace falta optimizar
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todo
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objectivos
back2basicsestrategiasplanificaciónrecursoscontenidosengagementmedición
análisis
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análisisback2basics
estrategiasplanificaciónrecursoscontenidosengagementmedición
objectivos
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objectivosanálisisback2basics
planificaciónrecursoscontenidosengagementmedición
estrategias
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estrategiasobjectivosanálisisback2basics
planificaciónrecursoscontenidosengagementmedición
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estrategiasobjectivosanálisisback2basics
planificacióncontenidosengagementmediciónrecursos
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recursosestrategiasobjectivosanálisis
back2basics
planificacióncontenidosengagementmedición
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recursosestrategiasobjectivosanálisis
back2basics
planificacióncontenidosmediciónengagement
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recursosestrategiasobjectivosanálisis
back2basics
planificacióncontenidosengagementmedición
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análisis
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objetivos
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objetivos
attainablerealistic
specific
timely
measurable
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estrategias
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planificación
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tiempo + recursos
recursos
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contenidossocial media: prácticas y tecnologías
online que los usuarios adoptan para compartir contenidos,
sentimientos, opiniones, experiencias y otros medios. !
[wikipedia, 2011]
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engagement
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engagement
source: slideshare
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[#quesejodaelmarketing]#fuckmarketing
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lecturas sugeridas
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lecturas sugeridas
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change
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contribuircompartirparticiparresponder
maturitymodelescuchar
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contribuircompartir
escucharparticipar
maturitymodel
responder
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contribuircompartir
escucharresponder
maturitymodel
participar
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contribuir
escucharparticiparresponder
maturitymodel
compartir
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compartir
escucharparticiparresponder
maturitymodel
contribuir
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engagementthedarkside
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engagementthedarksidetiming de interacción brand guidelinesausencia de plan editorialausencia de social media policy
conversaciones unidireccionalesningún valor añadidono acceso a la participación
aprobaciones multi-niveles
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brand guidelinesaprobaciones multi-niveles
engagementthedarksideausencia de plan editorialausencia de social media policy
conversaciones unidireccionalesningún valor añadidono acceso a la participación
timing de interacción
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ausencia de plan editorialausencia de social media policyconversaciones unidireccionalesningún valor añadido
no acceso a la participación
timing de interacción aprobaciones multi-niveles
engagementthedarksidebrand guidelines
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ausencia de social media policyningún valor añadido
brand guidelines
conversaciones unidireccionalesno acceso a la participación
timing de interacción aprobaciones multi-niveles
engagementthedarksideausencia de plan editorial
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ningún valor añadidoconversaciones unidireccionalesno acceso a la participación
ausencia de plan editorialbrand guidelinestiming de interacción aprobaciones multi-niveles
engagementthedarkside
ausencia de social media policy
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conversaciones unidireccionalesno acceso a la participación
ausencia de social media policyausencia de plan editorialbrand guidelinestiming de interacción aprobaciones multi-niveles
engagementthedarkside
ningún valor añadido
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ningún valor añadidono acceso a la participación
ausencia de social media policyausencia de plan editorialbrand guidelinestiming de interacción aprobaciones multi-niveles
engagementthedarkside
conversaciones unidireccionales
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ningún valor añadidoausencia de social media policyausencia de plan editorialbrand guidelinestiming de interacción aprobaciones multi-niveles
engagementthedarkside
conversaciones unidireccionalesno acceso a la participación
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medirperformance
source: rebecca lieb rebeccalieb.com
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sentimiento
medirperformance
influenciaautoridadparticipación
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participación
sentimiento
medirperformance
influenciaautoridad
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autoridadsentimiento
medirperformance
participación influencia
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medirperformance
influenciaautoridadparticipación
sentimiento
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patienceperseveranceproactivitypassion
4PSMM
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passionperseveranceproactivity
patience
4PSMM
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patienceproactivityperseverance
passion4PSMM
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perseverancepatiencepassionproactivity
4PSMM
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procrastinatepushpresume
4PDON’Tpanic
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panicprocrastinatepushpresume
4PDON’T
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presumepanicprocrastinate
4PDON’Tpush
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presumepanic4PDON’T
pushprocrastinate