social media en web 2.0 integreren
DESCRIPTION
Presentatie als onderdeel van de Netlab reeks van webontwikkelaars over social media marketing integraties.TRANSCRIPT
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Social media en web 2.0 integreren
Tijs Vrolix 21-04-2009
NETLAB
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Voor we beginnen ...
Even iets rechtzetten.
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WEB 2.O
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Vandaag
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Over mezelf
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Tijs Vrolix (27)
Woon en werk in HasseltBachelor Communicatiebeheer / Public RelationsMaster Communicatie en Multimedia Design (C-MD)
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Tijs Vrolix (27)
0472 83 03 [email protected]
tijsvrolix.betwitter.com/tijsdel.icio.us/tijsvrolixlinkedin.com/in/tijsvrolixflickr.com/photos/tijsvrolixfacebook.com/profile.php?id=718411020
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Hoe en waarom
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Echt werk
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NOCUS
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Dockyard
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Pixelpanic
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MetaTale
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Maar eerst ...
Twee dingen die je nog moet weten.
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1
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http://bit.ly/DjakS
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Marketing
TechnologySocial interaction
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We kunnen nog best veel van elkaar leren
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“80% van de marketeers [UK, NL, BE] wil iets doen op sociale netwerken. Slechts 30% is ook zelf lid.
Insites Consulting
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2
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research experiment realise
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BlueBulb
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research
experiment
realise
explore
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Social media en web 2.0 integreren?
Tijs Vrolix 21-04-2009
NETLAB
?
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Social media integratie gaat niet enkel over technische integratie.
API, XML, SOAP, ...
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Maar kan tegelijkertijd niet zonder dat technologische aspect.
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Mijn insteek in de rest van deze presentatie vertrekt vooral vanuit communicatie oogpunt.
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Hoe kan je en waarom zou je - vanuit een marketing doelstelling - social media binnen je project of campagne integreren?
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Het belang van een gunstig klimaat
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RT @insites: “80% van de marketeers [UK, NL, BE] wil iets doen op sociale netwerken. Slechts 30% is ook zelf lid.
Tijs
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“Jump and play”
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Het echte werk dus ...
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Drie golven in communicatie
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connect
Aanwezig zijn en monitoren
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Participate
Social media gebruiken als een verlengstuk van de communicatie.
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create
Creatieve manieren om content te verspreiden via SN’s, widgets, applicaties, ...
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Drie golven in integratie
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links & embeds
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/GvskEGWMLp4&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/GvskEGWMLp4&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>
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apps & pages
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integration &
interaction
<items> <item type="photoset" id="395" owner="12037949754@N01" primary="6521" secret="5a3cc65d72" server="2" comments="1" views="33" photos="7" more="0"> <title>A set of photos</title> <activity> <event type="comment" user="12037949754@N01" username="Bees" dateadded="1144086424">yay</event> </activity> </item>
<item type="photo" id="10289" owner="12037949754@N01" secret="34da0d3891" server="2" comments="1" notes="0" views="47" faves="0" more="0"> <title>A photo</title> <activity> <event type="comment" user="12037949754@N01" username="Bees" dateadded="1133806604">test</event> <event type="note" user="12037949754@N01" username="Bees" dateadded="1118785229">nice</event> </activity> </item></items>
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Keuze
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0
20
40
60
80
MySpace Facebook Netlog LinkedIn Hyves Twitter
Kennis Gebruik
Consumers UK/NL/BE, Insites Consulting
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0
20
40
60
80
MySpace Facebook Netlog LinkedIn Hyves Twitter
Kennis Gebruik
Marketeers UK/NL/BE, Insites Consulting
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Jump and play
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Be cool
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Aanvullen
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Versterk
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Trek aandacht
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Speel in op trends
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Allemaal goed en wel ...
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Luister
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Deel
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Engageer
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research
experiment
realise
explore
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“Jump and play”
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Neem slimme en wel doordachte keuzes, rekening houdend met de gigantische speeltuin die het internet is/kan zijn.
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Tijs Vrolix (27)
0472 83 03 [email protected]
tijsvrolix.betwitter.com/tijsdel.icio.us/tijsvrolixlinkedin.com/in/tijsvrolixflickr.com/photos/tijsvrolixfacebook.com/profile.php?id=718411020
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Social media en web 2.0 integreren
Bedankt!
NETLAB