Social Media: Emperor’s New Clothes?

Christina Jones

Believe the hype?

Tonight…

• SEO• Sales• E-commerce•Banking

not about getting more fans/followers etc.

Search Engine Optimisation (SEO)

Bing (17.5% of market share)

&

Facebook700 million

users

Social Search Is Here

See http://internetmarketingthatworks.info/social-networks-key-to-seo/ for more info and a video demonstration of social search in action

Google+1 button

Google Plus https://plus.google.com/

20 million users & still in BETA test phase.

1 billion items a day shared

Email me if you would like an invite!christina@blacktypegroup.com

Quality Links• Social networks, forums, other blogs

commenting on these can all be used to establish inbound links to your own website

• Establish authority in your niche

• At the same time generate traffic to your site

• SEOMOZ experiment twitter vs link building for SEO

http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause

http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389

Sales & Recruitment

know - like - trust

http://branchout.com/

Find sales leads, check out potential employees, customers, suppliers &

competitors.

When you meet people at networking events and exchange business cards, add them on

linkedin. Make a start by adding me! http://uk.linkedin.com/in/christinamjones

E-commerce

Open an e-commerce store within facebook & get your products in front of 700 million people.

Visit the ASOS facebook shop at:

http://www.facebook.com/ASOS?sk=app_11007063052

Facebook Shop Software

http://www.shoptab.net/

http://storefrontsocial.com/

http://www.easyfacebookshop.com/

There are lots more software providers out there too so have a good look around before deciding which one to go for

Banking

Some experts predict that facebook could be the biggest bank in the world by 2015.

Thanks

Christina Jones christina@blacktypegroup.com

www.internetmarketingthatworks.infowww.facebook.com/InternetMarketingThatWorkswww.twitter.com/IMthatworks

0117 230 2155