social media. emerging and evolving strategies for travel professionals
DESCRIPTION
Get Your Geek On! – Emerging and evolving social media you need to know NOW Join me and demystify new emerging social platforms. We’ll study what’s HOT and how you can maximize your travel marketing in this evolving landscape. Challenge yourself and explore essential tools available for video applications, microsites and blogging while clarifying where Facebook, Twitter, Pinterest, LinkedIn, Google+ are taking us next. You’ll discover new ways to grow your travel and tourism business while reaching out to brand evangelists and new clients.TRANSCRIPT
Emerging and evolving social media
you need to know NOW
Catherine Heeg
Customized Management Solutions
Get Your Geek On
Customized Management Solutions
Today Today
•NEW
• Tools
• Tricks
NEW!
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Source: www.boeing.com
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The Nymi bracelet Google Glass
Micro-Video
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Stumped by
Learn more here:
http://bit.ly/TAvine
www.cmsspeaking.com
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Days | Diary
Thumb = Crowdsourcing
opinions
I cannot find a site for Day / Diary... I am not sure what it is. I tried searching everything. I could think of.
NEW
TOOLS
www.cmsspeaking.com
FREE measurement tools
• Pinterest Analytics
• Tailwind
• Page Insights
• Hootsuite
• Social Mention
SMM is often best measured in terms
of audience reach, engagement and sentiment.
Paid Measurement Tools
• Simply Measured
• Radian 6
• Crowd Booster
Unique Integration
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Auto Respond Easily
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Custom Apps
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TRICKS
www.cmsspeaking.com
Advanced Link Use • LinkedIn Company page • Twitter • Pinterest - verify • Blog directories • Google Authorship • Google + • You-Tube channel • Instagram
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comments on Facebook than text-based posts.
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Photos get 104% more
Before & After
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Frames & Overlays
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Emb
ed
Tw
eet
Blog
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Emb
ed
Po
st
Blog
accounts for
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Mobile
20%
of Travel Sales in 2013
Source: http://www.eyefortravel.com/mobile-and-technology/essential-mobile-and-social-stats-travel-industry-movers-and-shakers
What’s NEXT?
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Misift's Shine
Samsung Galaxy Gear
Sesame Ring
of travelers remain active on social media Source: http://visual.ly/travel-industry-trends-2012
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70%
while
traveling.
CMS does the Work!
www.cmsspeaking.com
Build your Biz
Travel, Tourism and Hospitality pros, join the
conversation and grow your business.
Click below for more social media knowledge
for our industry.
Catherine J. Heeg Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371 [email protected] cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg
Facebook.com/CustomizedManagementSolutions Pinterest.com/CatherineHeeg
Twenty years from now you’ll be more disappointed by the things you didn’t do than by the ones you did
do. Mark Twain