social media developments in the real-time economy

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CEO Teemu Arina, Dicole Oy October 2008 SOCIAL developments in the real-time economy MEDIA

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Teemu Arina, Dicole Ltd. presenting at Real-Time Enterprise Summit, Finlandia Hall, 6th of October 2008.

TRANSCRIPT

Page 1: Social Media Developments in the Real-Time Economy

CEO Teemu Arina, Dicole OyOctober 2008

SOCIALdevelopments in the real-time economy

MEDIA

Page 2: Social Media Developments in the Real-Time Economy

MAN-MACHINE SYMBIOSIS– J. C. R. Licklider, 1960

Page 3: Social Media Developments in the Real-Time Economy

Corporations of the Past

Page 4: Social Media Developments in the Real-Time Economy

Focus. Purpose. Clarity. Commitment.

Speeding on a Tightrope

Page 5: Social Media Developments in the Real-Time Economy

Throwing DartsPhoto: Will hybrid

Page 6: Social Media Developments in the Real-Time Economy

Linear Cause and Effect

Page 7: Social Media Developments in the Real-Time Economy

More structure leads to security,

but...

Photo: Photochiel

Page 8: Social Media Developments in the Real-Time Economy

...many organizations look like this!

Page 9: Social Media Developments in the Real-Time Economy

Today we live in an increasinglycomplex and connected world

Page 10: Social Media Developments in the Real-Time Economy

Ivan Illich (1996)

“ We might already be beyond the age of speed, by moving into the

age of real-time. The move towards real-time is one way out of the

world of speed”

Page 11: Social Media Developments in the Real-Time Economy

We Move From the Mechanical Age of Speed to the Digital Age of Real-Time

Page 12: Social Media Developments in the Real-Time Economy

Agile + Adaptive + Real-time

Page 13: Social Media Developments in the Real-Time Economy

Organic Enterprise

Page 14: Social Media Developments in the Real-Time Economy

Open Innovation

Page 15: Social Media Developments in the Real-Time Economy

(Commons-based) Peer Production

Page 16: Social Media Developments in the Real-Time Economy

Crowdsourcing

Page 17: Social Media Developments in the Real-Time Economy

www.realtimeeconomy.net

Page 18: Social Media Developments in the Real-Time Economy

Quadruple Helix Principle

PublicPrivateResearchCrowd

Page 19: Social Media Developments in the Real-Time Economy
Page 20: Social Media Developments in the Real-Time Economy

CONTENT

FORMAT

REVENUE

CONSUMERPASSIVE

C R E AT O R

AC T I V E

MUSIC

TIME SHIFTING

SPACE SHIFTING

FORMAT SHIFTING

VOICE

BLOGS

AUDIENCE

VOTING

JOURNALISTS EDITORIAL

VIDEO

PAY PER VIEWSUBSCRIPTION

CLASSIFIEDS

ADVERTISING

TEXT

IMAGES

FREE

EMBE

DDED

USER CONTROLLED

USER

FILTERING

CR

EATIO

N

CHANNELS

MOBILE

FIXED

MEDIA DEVICES

DIRECT AGGREGAT

ED

TARGETED

MEASURABLE

GAME

CONSOLE

ADSL

CABLE

GPRSPRIN

T

WCDMA

WiMAX

PC

TV

PDAVIDEO iPOD

MP3 PLAYER

MOBILES

DISTRIBUTION

TV / RADIO

SPECTRUM

www.futureexploration.net

LOCA

LIZA

TIO

N

GLOBA

LIZATION

MAINSTREAM MEDIA

SOCIAL MEDIA

CONVERSATION ANNOTATION RELATIONSHIPS

SELF-EXPOSURE

ACCESS

PRODUCTION CONSISTENCY PROFESSIONALISM

FUTURE OF MEDIA :

This framework is published under aCreative Commons Attribution-ShareAlike 2.5 License

: STRATEGIC FRAMEWORK

Page 21: Social Media Developments in the Real-Time Economy

Marshall McLuhan (1967)

“Ours is a brand-new world of allatonceness. 'Time' has ceased, 'space' has vanished. We now live in a global village...a simultaneous

happening. Electric circuitry profoundly involves men with one another.

Page 22: Social Media Developments in the Real-Time Economy

[email protected]

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Company

Teemu Arina

CEO, Dicole Ltd.

“Imagination is more important than knowledge”

– Albert Einstein