social media delivered: digital east presentation
TRANSCRIPT
*
Presented by Eve Mayer
Social Media Delivered
Copyright © 2012 - All Rights Reserved
Author/Chief Executive
Officer
The Visual Content Revolution
Eve Mayer CEO Social Media
Delivered
@LinkedinQueen
Tumblr for Your Business
Quick Overview
What is Tumblr?
● A microblogging platform & social media website.
● Used to post multimedia and other content to your
own blog.
● You can effortlessly share anything related to your
company to millions of blogs.
● Tumblr is home to 132 million different blogs.
● Ranked one of the top 15 most used websites.
● Like Facebook, Tumblr is one of the social networks
indexed by search engines. This increases your
search visibility.
Demographics
● Tumblr is most popular with the 18-to-29 year old age
bracket.
● Among 13-25 year-olds, Tumblr is more popular than
Facebook.
● 66% of all visitors are under the age of 35, while 39%
are under 25 years-old.
● Tumblr users spend 14 minutes per visit- a minute and
a half more than Facebook and a couple of minutes
more than Twitter
Case Study: General Electric
GE created 6secondscience specifically to showcase short experiments.
Case Study: Holiday Inn
Holiday Inn isn’t typically thought of as a “cool” lifestyle
brand you’d expect to find on visual social media. It’s
using Tumblr for what it does best: visually creative
branding (and rebranding).
Case Study: Random House
Random House’s Tumblr page pimps all things literary and/or
related to their authors, from GIF’s to quotes to article links
to excerpts. It’s a one-stop shop for all things deliciously
wordy.
**
Instant Instagram Tips
Monthly active users 200 million
Photos per day 60 million
Likes per day 1.6 billion
Comments per second 2.8 million+
*
Best Practices for Instagram
● Tell your story
● Expand your audience
● Post consistently
● Engage with the community
● Share compelling content
● Use #Hashtags
*
13% of internet users use Instagram
In 2013, Instagram grew by 23% while
Facebook only grew 3%
43% of Top 100 Brands post on Instagram
daily.
Over 60 million photos posted daily on
If you are a B2C company with strong
visuals and a youthful target market
strongly consider Instagram.
Should your organization be on Instagram?
*
Case Study: Intel
Intel’s Instagram account falls perfectly in line with their tagline “Inspired
innovation that’s changing the world.” Their account is filled with creative
images of their product or simply great moments. They have mastered
keeping a consistent voice even on their Instagram account and allow their
photos to tell a story to their followers.
*
Case Study: Beats
Beats by Dre shows that their innovation isn't limited to headphones. Their
Instagram uses great visuals to build the brand and give fans a behind-the-
scenes view of the company. Their content strategy includes short videos,
commentary on current events and celebrity photos.
*
Case Study: Pabst Blue Ribbon
Pabst’s photos combine breathtaking photography,
timeliness, while incorporating a Pabst tall boy or its
notorious logo.
*
Case Study: Adidas
Adidas is allowing users to pull pictures from their Instagram accounts and
have the image designed right into their ZX Flux trainers. Customers love
personalized products — and they love showing off their unique Instagram
creations. Put the two together? Genius.
**
Pinning for Pinterest
Monthly U.S. users 53 Million
Unique visits per month 850 million
Page impressions 2.5 billion Percentage of pins by women 92%
**
Using Pinterest
● Attract a broader audience with a few boards
separate from your industry, such as travel, food or
home decor. Showcase other aspects of your brand's
personality.
● Use rich pins, which supply additional context in the
form of structured data, such as allowing users to see
prices, ingredients and other rich information.
**
Using Pinterest- Stats
1.17 hours is the
average time
users spend on
Pinterest per
month. That’s
more than Twitter
and Facebook
81% of U.S.
women trust
Pinterest for
information and
advice.
**
Rich Pins
There are currently 3 types of rich pins:
● Product Pins - Real time pricing, availability and where to buy.
● Recipe Pins - Ingredients, cooking times and serving info.
● Movie Pins - Ratings, cast members and reviews to help pinners
learn about new flicks.
**
Case Study: Freshfully
Jen Barnett, the owner of Freshfully, a food store in Birmingham, Ala., knew
that without an in-house recipe developer, she'd need to be creative. So she
turned to the web and began collecting recipes on a Pinterest board that
focused on in-season food items. She has accumulated more than 500
recipes on Pinterest with the intention of inspiring people to buy Freshfully
food.
**
Case Study: Panera Bread
Panera Bread curates both their own content and
content from outside sources. It all fits in with Panera
Bread's cozy, familiar, healthy (but not at the expense
of comfort) image.
**
Case Study: Lowe’s
You can find 55 different boards full of home
improvement tips, color-themes, grilling, man-caves
and more. Lowe’s is consistently pinning their
favorite DIY projects and instructions.
**
Case Study: Pet Plan
If there are three things I love in this world, it's animals,
puns, and pictures of dogs in sunglasses. Petplan
Insurance delivers on that and then some, with over 5,000
pins organized into boards like "Cat-astrophes Averted,"
"Tails of the Unexpected," and "Pawsitively Cute
Animals."
**
Pinterest Optimization Tips
● Keep up engagement and traffic by
commenting, liking and re-pinning
content.
● Create a variety of boards with names
that are keyword-rich.
● Add the "Follow" and "Pin It" buttons to
your websites... this will make it easy for
people to share your content.
**
Let’s Connect!
@LinkedinQueen
www.SocialMediaDelivered.com
Linkedin.com/in/Linkedinqueen