social media cseme (canadian special events & meetings expo)
Post on 18-Oct-2014
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Lessons in Social Media for the event indusry via CSEME2010TRANSCRIPT
Jared GolbergCommunity Marketing Manager
@Jaredgolberg
Aaron KaufmanOwner & Creative Director
@AKthe5th
@5ElementEventswww.5thelementevents.com
Power Marketing: Social media
Sales Based Industry? Market YOURSELF!
#CallFail
Cold calling is kryptonite. Hard to connect in short time…
Reach MANY in short time?In order to become a reliable resourceful connector, there has to be a ‘Face to Face’ connection to build trust.
Enter Digital Platforms!
Welcome to the new DIGITAL SPHERE!Push Marketing Can’t Handle it Alone!
The age of Personal Branding and Conversation
= NEW MARKETING
What’s Your Pleasure? Lots of Choices!
We are in a very different age of connectivity with rapid growth of digital tools available everyday!
400 MILLION users are tapped into Facebook!
We have taken the ‘Global Village’ and turned it literally into digital communities!
#DigitalOverload #FML
A Good Starting Point For Connectivity!
BLOGGING! Creating Content & Conversation!
The ability to catapult Careers and Brands!
BLOGGING! Creating Content & Conversation!
Gil LeBreton from the Texas StarCompared #Van2010 to Berlin#Olympics 1936.
The amount of counter blogs triggered major news portals to cover the story!
TWITTER: Spread Your Wings & Tweet!
IT’S NOT ABOUT YOUR LUNCH!
Engage your community!Push your content!Lead the conversation!
Without Hashtags (#), You’re #Tweeting Blind!
The BOOK of FACES: The CONTENT Hub!
LINK IT ALL TOGETHER!
THERE ARE ‘TONS’ OF PLATFORMS!
VISUAL aspects to your brand = VIDEO CHANNELING
Support Your Strategy With The Right TOOLS!
Instant contentLive Events = Coverage!
Instant accessPush Notifications
Personable digital notes and video channelling/messaging!
@saulcolt – Personification of digital connection!
Leaves video messages in your inbox via Facebook and links to video messages via Twitter, Ustream, and Vimeo to his fans!
THE SAYING GOES:
“Everyone will have their 15 minutes of fame”
THROUGH SOCIAL MEDIA: “Everyone has the ability to
be famous to 15 people!”
Find Your Worth! Your Currency!
@MissRogue = Online Currency
The Thought Leader!
7 Ways To Become a ‘THOUGHT LEADER’
1. Listen to what your #community is saying2. Reach out to those who have already become leaders3. Find your angle and deliver meaningful posts4. Cross your thoughts on multiple platforms (Focus Your Hub)
5. Direct posts to specific people you have connected with6. Don’t just Re-tweet (RT) – Make a twist7. Always stay ahead of the game (Know what’s new)
#eventprofs via @Ready2SparkLara McCulloch (Thought Leader!)
Now you’re using the PHONE!NO FEAR!
HEY! Jon! How was the ‘Pearl Jam’ concert?
Jenn, how was your presentation yesterday? I know how nervous you were!
Your network will become your support team!
Make sure your connection feels special!
If You Build it, They Will CALL!
NOTE *BBM is not face to face!
Don’t lose the ‘Face to Face’ connection!
BMM, Ping!, MSN, and AIM are fast becoming social trends that are beginning to change Social Reality!
Use iChat or Skype!
What Not To Do! TRUST ME!
Compliment Your Online ‘WORTH’ With Offline Opportunities
1. Tweetchats are a great way to engage your community in live Twitter conversations (#eventprofs via @ready2spark)
2. Networking events happen everyday in Toronto – Third Tuesdays, Startup Drinks, Sproutup, TwestivalTO, HOHOTO and more…
3. Start a video channel on Viddler, Vimeo or Youtube4. Use Foursquare, Twitpic and Ustream for added event content5. Connect with websites and journalists to share your worth in
stories online and in print (CanadianSpecialevents.com)
I leave you with this!
Don’t forget to LISTEN! Talking about yourself too much is annoying! Find what your clients, guests and followers are looking for!
Transparency is key! Brands cannot hide behind a logo anymore!
Interact, engage and inspire!
#Listen!
Jared Golberg, Community Marketing [email protected]
Twitter: @JaredGolbergFacebook: www.facebook.com/jaredgolberg
Blog: www.jaredgolberg.com
Aaron Kaufman, Owner & Creative [email protected]
Twitter: @AKthe5thFacebook: www.facebook.com/AKthe5th
Blog: www.koffytime.wordpress.com
www.5thelementevents.com