social media contribution in mobile app development in australia
DESCRIPTION
Social mobile usage has continued to double since 2007 - 42 percent of social media users and a massive 74 percent of 16-24 year olds have accessed social media via a mobile phone.TRANSCRIPT
Social Media Penetration In Australia
How This Exponential Growth? Social and Mobile Media Computation
Market Records What Social Media Say? Social Media Share In App Development
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Content At A Glance
INTERNET
81%
penetration
18,300,000
SOCIAL
65%
penetration
14,700,000
AustraliaAverage usage 18.8
Hours
WA 10% of Internet
Population Average usage 19.7
Hours
NT 4% of Internet Population
Average usage 18.6 Hours
SA 7% of Internet Population
Average usage 19.9 Hours
QLD 20% of Internet
Population Average usage 19.7 Hours
NSW 32% of Internet
Population Average usage 18.1
Hours
VIC 25% of Internet
Population Average usage 18.0
Hours
How Did That Happen ?
Basic Human Behaviour Drove Social Media Success
1Reason
Social Media are Social… Connecting The Social World
2Reason
Mobile phone penetration drove Social Media success And vice versa. Now,
you’re always connected.
3Reason
Obvious because Social & MobileMedia brought computing finallyto a personal level.
So it’s time to make marketingpersonal again.
Mobile internet browsing increased considerably, from 67 percent in 2012 to 78 percent in 2013.
Ownership of internet capable mobile phones increased greatly from 43 percent to 65 percent, and over one third (35%) of online Australians now own a Smartphone.
Social mobile usage has continued to double since 2007 - 42 percent of social media users and a massive 74 percent of 16-24 year olds have accessed social media via a mobile phone.
Close to half of online Australians now access the internet while commuting or travelling.
Australian newspapers record 3.5% overall circulation decline (2012)
Financial Review
The Australian
Herald Sun
Courier Mail
Daily Telegraph
The Age
down 5.9%
down 0.5%
down 2.1%
down 1.4%
down 3.8%
down 4.5%
it’s not just print…
2007 marked a change in Australians TV
consumption…
2007 marked a change in Australians TV
consumption…
While use of the internet continued to grow this year, for the first time ever this was not
accompanied by an increase for TV consumption…
… a possible early warning sign that we are approaching the
feared media saturation point
What Social Media Say ?
Facebook Features…• Images
• Tagging
• Hashtags
• Trending topics
• People Talking About This
• Edgerank- the Facebook Algorithm
• Private Messaging (Person to person, person to brand)
Facebook…
• Is the largest and most frequented social media network in Australia
• Is free, if you do it right
• Is about creating a conversation and is a two way communication
• 18-24 year olds spend more time on Facebook than they do watching
television
• The average Australian Facebook user spends 7 hours per week on
the site
• Has a newsfeed controlled by an algorithm
Instagram…
• Bought by Facebook in 2012 for 1 billion dollars
• Photo sharing platform
• Public or private settings
• Great for competitions
• Super Viral
• Mobile posting only
• Photo and video capability
Social Media Share in App Development
Wake-up. Times have changed drastically
One2Few One2One Many2ManyOne2Many
TV/radio/print Direct Marketing CRM Social Media
Mobile Pundits is a Mobile App Development and Service providing company that delivers uniquely customized full-cycle brand development solutions for product and business active in the mobile arena in Australia, UK, USA, India and Ireland. Mobile Pundits Marketing and Consulting department created a first-of-its-kind services to provide strategic, customized mobile and web-based app marketing plans designed specifically for mobile and web-based app developers. We utilize iPhone, Android, iPad, Windows, Blackberry and Mac app promotion tactics that work!
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