social media contribution in mobile app development in australia
Post on 15-Jan-2015
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DESCRIPTIONSocial mobile usage has continued to double since 2007 - 42 percent of social media users and a massive 74 percent of 16-24 year olds have accessed social media via a mobile phone.
- 1. Social Media Penetration In Australia How This Exponential Growth? Social and Mobile Media Computation Market Records What Social Media Say? Social Media Share In App Development About Us Catch Us at
2. INTERNETSOCIAL81%65%penetrationpenetration18,300,00014,700,000 3. AustraliaNTAverage usage 18.8 Hours4% of Internet Population Average usage 18.6 HoursWAQLD10% of Internet Population Average usage 19.7 Hours20% of Internet Population Average usage 19.7 HoursNSW SA 7% of Internet Population Average usage 19.9 Hours32% of Internet Population Average usage 18.1 HoursVIC 25% of Internet Population Average usage 18.0 Hours 4. How Did That Happen ? 5. 1Reason Basic Human Behaviour Drove Social Media Success 6. 2Reason Social Media are Social Connecting The Social World 7. 3Reason Mobile phone penetration drove Social Media success And vice versa. Now, youre always connected. 8. Obvious because Social & Mobile Media brought computing finally to a personal level.So its time to make marketing personal again. 9. Mobile internet browsing increased considerably, from 67 percent in 2012 to 78 percent in 2013. 10. Ownership of internet capable mobile phones increased greatly from 43 percent to 65 percent, and over one third (35%) of online Australians now own a Smartphone. 11. Social mobile usage has continued to double since 2007 - 42 percent of social media users and a massive 74 percent of 16-24 year olds have accessed social media via a mobile phone. 12. Close to half of online Australians now access the internet while commuting or travelling. 13. Australian newspapers record 3.5% overall circulation decline (2012) 14. Financial Reviewdown 5.9%The Australiandown 0.5%Herald Sundown 2.1%Courier Maildown 1.4%Daily Telegraphdown 3.8%The Agedown 4.5% 15. its not just print 16. 2007 marked a change in Australians TV consumption 17. 2007 marked a change in Australians TV consumption While use of the internet continued to grow this year, for the first time ever this was not accompanied by an increase for TV consumption a possible early warning sign that we are approaching the feared media saturation point 18. What Social Media Say ? 19. Facebook Facebook Features Images Is the largest and most frequented social media network in Australia Tagging do it right Is free, if you Hashtags Is about creating a conversation and is a two way communication Trending topics 18-24 year olds spend more time on Facebook than they do watching People Talking About Thistelevision Edgerank- the Facebook Algorithm Private Messaging (Person touser spends 7 hours brand) on The average Australian Facebook person, person to per week the site Has a newsfeed controlled by an algorithm 20. Instagram Bought by Facebook in 2012 for 1 billion dollars Photo sharing platform Public or private settings Great for competitions Super Viral Mobile posting only Photo and video capability 21. Social Media Share in App Development 22. Wake-up. Times have changed drasticallyOne2ManyTV/radio/printOne2FewDirect MarketingOne2OneCRMMany2ManySocial Media 23. Mobile Pundits is a Mobile App Development and Service providing company that delivers uniquely customized full-cycle brand development solutions for product and business active in the mobile arena in Australia, UK, USA, India and Ireland. Mobile Pundits Marketing and Consulting department created a first-of-itskind services to provide strategic, customized mobile and web-based app marketing plans designed specifically for mobile and web-based app developers. We utilize iPhone, Android, iPad, Windows, Blackberry and Mac app promotion tactics that work! 24. Catch Us at