Social Media Contests

Advantages & Disadvantages

By: Neo Liat Beng

Everyone wants a piece of it

ADVANTAGES Social Media Contests give to

companies

ADVANTAGE 1:REACHES MASSES FAST

ITS SPREADS

IT’S VIRAL

IT’S A DISEASE

ADVANTAGE 2:BUILDS A COMMUNITY• IN THING NOWADAYS

• FOSTERS CUSTOMER INTERACTION

• PROMOTES COMUNICATION WITHIN THE COMMUNITY

ADVANTAGE 3:CREATIVE, INNOVATIVE, INTERACTIVE & EASY

• FEATURE RICH

• ADVANCES IN WEB2.0

• TECHNOLOGY INTEGRATION

• SOCIAL MEDIA ON MOBILE

• EASE OF USE AND SET UP

ADVANTAGE 4:CROWD-SOURCING• TAPS INTO THE COMMUNITY

• POWER OF MANY MINDS TOGETHER

• SIMLIAR TO OPEN SOURCE CONCEPT

DISADVANTAGES of Social Media Contests

DISADVANTAGE 1:NO CONTROL • CANNOT RESTRICT

PARTICIPANTS POSTS

• CAN ONLY “REMOVE”

DISADVANTAGE 2:NO ROOM FOR ERROR

• MEDIA SPOTLIGHT

• SOCIAL MEDIA HIGHLY INTEGRATED INTO EVERYDAY LIVES