social media & content strategy 2015 q&a
TRANSCRIPT
Q & A:Social Media & Content Strategy 2015
KERI JAEHNIG
• #SMBInfluencer
• State Senate Commendation
• Founding Author, SteamFeed
• Contributor: Social Media
Today, Search Engine People,
TabSite
• Seen At: Forbes, Business
Insider, Post Planner, Others
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
COFFEE MAKES MY MUG SMILE!What about you?
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
LEADING HERE…
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Lifting Off: Content Optimization in 2015
“ALL ABOUT THE CONTENT”
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
THE QUESTION:
• Is your marketing plan calculated to let you soar above your
competition?
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
KEY: Put out hot content
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
CONTENT OPTIMIZATION
• What we deliver
• Where we deliver it
• How we deliver it
• Who we deliver to
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
WHAT WE DELIVER
• Created Content - Social Posts, Blog posts, Ebooks, Infographics, Presentations, Etc.
• Curated Content - RSS Feeds, Alerts, Sharing Others
• Re-Purposed - Giving new life, Re-sharing
• Promoted Content - Paid media
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
WHO WE DELIVER TO
• Email lists
• Social Communities
• IRL Customers
• Public - How are they finding you? (RSS/Alerts)
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Technology is changing…
will you change with it?
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
OWN YOUR CHANNELSDisruptive Technologies…
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
THE RIGHT TOOLSquicker, faster - Or get left behind!
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
So…
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
2015: Lifting Off
(CONTENT = VALUE)
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Q&A
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
“Which posts can be the same on different platforms, just resized vs original posts for each platform?”
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
“I want to master Facebook ad placement and Google Analytics!”
Facebook Ads Course
moz.com
“Clients on hold until April so that I can finish creating the content for my first online course.”
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Think of end-user experience!
Facebook Groups - Support
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
“I want to become more visible.”
Collaboration
Ask different questions & explore different answers!
Streamline systems to be more efficient
“Expanding my audience and developing a systematic approach for content/posting”
BundlePost
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
FUTURE SEEMS BRIGHTin 2015?
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
LEARN MORE: KEEP OPTIMIZING
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
LIKEABLE LEAGUE INNER CIRCLESecret Facebook Group = Mentoring + Peer Collaboration
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
LADYBLOGGER 2015
• Join me - #LB2015
• Awesome Speakers - Tips
• Networking
• Saturday, April 11, 2015
• Stay the weekend! ladyblogger.net
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
SPECIFICS - CONTACT ME
• Keri Jaehnig
• ideagirlmedia.com
• facebook.com/ideagirlmedia
• twitter.com/kerijaehnig
• instagram.com/ideagirlmedia
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
Thank you for joining me!
Q & A: SOCIAL MEDIA & CONTENT STRATEGY
2015
• Keri Jaehnig
• ideagirlmedia.com
• facebook.com/ideagirlmedia
• twitter.com/ideagirlmedia
• instagram.com/ideagirlmedia
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia