social media conference-microsoft 2013 short
DESCRIPTION
Social Media Marketing workshop at the Microsoft Store.TRANSCRIPT
Social Media Marketing
What it is?
•Social Media Marketing
FacebookLinkedInGoogle+
Social Media MarketingWorkshop
Social Media is SEO
Facebook Profile
Facebook Page
Facebook Events
Facebook Ads
Facebook Promote
News Feed Ranking
There are 100,000 individual weights in the model that produces Facebook News Feed.
Affinity, Weight and Time Decay — are still factors in News Feed ranking, but “other things are equally important,”
Facebook Page InsightsPage Insights Has Improved
Facebook Events
LinkedInGroups
Embrace Google +
Create a Google+ profile with your own name!
You need to have a personal profile before one can create a Google+ Page.
Afterwards you can separate the Page and create a password for that and a gmail & YouTube channel, but first you must create a profile.
Gerry’s Google + Profile
Google gets better with a Google+ profile
Implementation Options
MODELS
In-house
Outsourced
• Bandaid Approach - $99
• Comprehensive
Hybrid Model
ADVANTAGES / DISADVANTAGES
Model Cost Advantages/ Disadvantages
In-housePortion of employee salary
Long learning curve, employee may leave, unskilled employee could cause damage to web presence, company.
Outsourced limited:
One-time fee offers
$99 - $250
Best case: 100% return on your $99Worst case: Unscrupulous tactics could get you banned.
Outsourced: Comprehensive
$500 - $2K per month
Experts initiate thorough analysis and implementation plan over time with regular feedback and adjustments.
Higher perceived initial costs, but huge ROI.
Hybrid / Retainer$100 - $150 per hour plus portion of employee salary
SEO firm acts more like a consultant and helps train employee in-house. Good solution for companies that prefer more control. Employee may not implement properly.
(760) 893-6422
Gerry Grant, CEO ~ Search-Optimization.com
www.Search-Optimization.com ~ [email protected]
Internet Marketing Workshop
Half Off Special $1,000 of Services for $500
SEMINAR SPECIAL
Half off one month Internet marketing.
Just $500 for $1,0ooof SEO, Social Media
and Pay-Per-Click management.