social media conference 2012: communities: facebook and beyond
Post on 17-Oct-2014
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Communi'es: Facebook and beyond
socialab
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Ας συστηθούμε...
socialab
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Θυμάστε τα 80s;
§ Τσαγκάρηδες § Πλασιέ εγκυκλοπαιδειών § Video clubs § Κρατική τηλεόραση
IRRELEVANT!
x
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Τι θα λέμε στα 20s για σήμερα;
Εσείς τι κάνατε στη δεκαετία των niche markets; Επικοινωνούσατε μόνο σε ένα μέσο; Είχατε περιεχόμενο; Είχατε χρήστες;
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€40k ≃ 20k fans
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Foodies community: Nom Nom
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Consumer Behavior
Στροφή στην καταναλώση στο σπίτι. Στροφή στα private labels. Back to basics.
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Οι ανάγκες των χρηστών
συνταγές μαγειρικής 1,2 εκ. αναζητήσεις το μήνα για συνταγές
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Οι ανάγκες των brands
§ Περιεχόμενο § Χρήστες
ENGAGEMENT
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Κάλυψη αναγκών χρηστών και brands
Χρήστες: § Πολυμεσικό περιεχόμενο οn demand § Community Brands: § Κοινό § On-‐going engagement § Εργαλείο
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YouTube
Twiuer
Google Plus
Facebook Page
Website με συνταγές
Engagement
Διαγωνισμοί
Ads
ePR
Influencers
SEO VSEO
Eyecandy lovers
SEO
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Πρώτη ενέργεια
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Εργαλείο έρευνας
Κριτήρια επιλογής super market
0 100 200 300 400 500 600 700 800 900 1000 912
761
387 179 119 111 73 55 48 24
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Χορηγοί
Banner στο website
In-‐text adver'sing
Logo στο footer
Facebook Page Posts
Facebook Ads
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