www.Yes2fashion.com brings you some of the most fashionable accessories and global styles at ‘bazaar’ prices with free express home delivery in India!

www.Yes2fashion.com is about the ‘Pretty in Me’.  Trinkets galore, we aim to bring you some of the global styles of fashion accessories, hair accessories, handbag accessories, shoe clips, bags, wallets, sunglasses and casual beauty products at ‘bazaar’ prices or less right to your door anywhere in India with no added delivery costs!

Feel pretty. Look prettier. And don’t apologise anymore for being the prettiest.It is all about YOU.

And we believe that we are here to embellish the ‘Pretty in You’!

About Yes2Fashion.Com:- 

Case Study: ‘SAY YES Campaign’From 1st march – 31st March, 2013

About SAY YES Campaign- The Year End Sale :-

As our Year End Sale was approaching we thought to come up with a campaign that

didn’t just promote the sale, but also gave out a message to our fans/followers. Then

came the idea of YES!

YES stood for Year End Sale, but the message within it was to SAY YES to things that

make a difference, not just around but also in one’s life. We wanted people to have

hope, belief and the willingness to bring that change & SAY YES.

It was all about spreading the message this March & making a difference.

Online Platforms involved for the event promotions:-

Facebook

Twitter

Website

Pinterest

Concept:-

To promote the Year End Sale with YES Campaign, give out a message & also divert people to check out our Sale.

Online Concepts’ Details:-

Facebook: To promote Year End Sale with ‘SAY YES’ message & posting updates on the theme all month long. Each day we gave out a message, some we kept real time, some generic & some that we feel that were necessary.

Twitter Contest: #SayYes2 was a Twitter contest we did where we asked people to tweet on things they wanted to #SayYes2 in their lives.

Online Communication strategy: Online promotions were based on the theme & everyday a new message was given on Facebook where as on Twitter we did a contest promoting the campaign on the day of the launch. On Facebook, we didn’t have a contest, it was just through communication that we wanted to promote it.

Plan of action:-

1. Launch Twitter Contest on the day the sale goes LIVE on Website.

2. Online branding/customization as per the Sale theme (Facebook &

Twitter)

3. Announcement post

4. Online promotion of the Twitter contest

5. Online promotions of the Sale

6. Simultaneously launching the campaign on Facebook

Facebook Promotion:-

The content was designed to promote:The SAY YES Campaign.The Sale on the website.A Social message which laid emphasis on all the positive things in life that made a difference..

1st March – 31st March, 2013

948 Fans liked the page in the period. (Including little Ad Spends)

The interactions were really good & this was the best campaign so far in terms of interactions/engament & PTAB ratio for the brand.

Few statistics:-

Online Promotional Creatives:-

Concept Line: Spread the positivity with SAY YES Campaign!

Twitter Contest:-

Hashtag: #SayYes2#SayYes2 trended at No. 7 in India and it was a campaign centric Hashtag. Followers increase - 39+ followers increase Total Tweets with #SayYes2 – 2,712 Tweets Total Reach - 73,566 accounts Reach Timeline Deliveries - 950,441 timelines The top 20 contributors’ tweeted 2,131 tweets which is 78.58% of the total tweets exchanged. The top 100 contributors tweeted 540 tweets which is 19.91%of the total tweets exchanged. We trended in the following cities - Amritsar, Pune, Indore, Kanpur, Kolkata, Lucknow & Jaipur.

We created a board called ‘Say Yes!’ and each of the pins where directed to the website.

Response from our Fans/ Followers

Campaign Results:-

The SAY YES campaign was a huge success in terms of the Interactions,

engagement & it did help us break the mark we were aiming for the brand.

The aim was to touch more lives, make an impact & use Social Media to

promote positivity when the environment was flooded with disturbing news.

The response was overwhelming & we wanted people to know that

Positive Reinforcement always has a lasting impression.

A decent number of website visitors was recorded.

Despite not doing a contest, the campaign purely on the basis of Theme

helped us bring our brand in a new light & increase our reach.

Thank YouFollow at:

Facebook: www.facebook.com/yes2fashion

Twitter: www.twitter.com/Yes2fashion

Pinterest: www.pinterest.com/yes2fashion

Instagram: www.instagram.com/yes2fashion1

Website: www.yes2fashion.com