social media case study: linux facebook quiz
TRANSCRIPT
Goals and Expectations The goals for this Facebook application were to boost registrations for the LinuxCon conference,
spread awareness of the 20th Anniversary of Linux, engage with Linux enthusiasts online and
increase the reach of the Linux Foundation brand.
Features:Engaging quiz questions designed to create affinity between respondents and Linus
Custom character illustration and design offering a friendly brand experience
Exclusive 25% savings on LinuxCon registration providing incentive to engage with the brand
Quiz results and badges designed to encourage viral sharing
Benefits:Respondents took part in an engaging brand experience
Unique custom content provided visibility to thousands of friends of Linux Foundation fans
Strong incentive to encourage LinuxCon registrations
Results:
1,399 respondents shared content from the quiz
25,536 visitors took the quiz, with 91% completing the entire quiz
35,593 total quiz page views
Articles on TechCrunch, ZDNet, Geek.com and Business Insider with over 250 social shares
/Room214 @Room_214 /Room214
1CUSTOM FACEBOOK APPLICATION: The Linux FoundationYOUR SOCIAL MEDIA AGENCY
Case Study:CUSTOM FACEBOOK QUIZ Client: The Linux Foundation
/Room214 @Room_214 /Room214
2CUSTOM FACEBOOK APPLICATION: The Linux FoundationYOUR SOCIAL MEDIA AGENCY
CUSTOM ILLUSTRATION AND DESIGN
• Design focused on making the brand friendly
ENGAGING QUESTIONS
• Fans were drawn into an experience with the app and the brand
PROMOTION OF LINUXCON
• The app had a strong focus on promoting the upcoming conference
/Room214 @Room_214 /Room214
3CUSTOM FACEBOOK APPLICATION: The Linux FoundationYOUR SOCIAL MEDIA AGENCY
PERSONALIZED QUIZ RESULTS
• Fun, and shareable, quiz results given to every visitor
CUSTOM BADGE ILLUSTRATION
• Entertaining and engaging badges for fans to share
INCENTIVE TO REGISTER
• Respondents were given an exclusive 25% discount on registration for LinuxCon