social media case study: how ebay india engages digital natives with a live online game to promote...
DESCRIPTION
To foster interactivity, Tonic Media, the social media agency of @eBayIndia created a LIVE online game called “Twitter Hangman” to educate users about the new interface of www.ebay.in and promote the features of eBay feed.TRANSCRIPT
eBay – Twitter Trend
Activity reportDate: 11th June 2013
Hashtag
#MyNeweBay
Tell us what is new about eBay. Could be anything #MyNeweBay and help us unlock what’s special about new eBay i.e “What I want is what I see”
Duration
20 Minutes
Time it took to trend
Time it took to trend
‘INTERNATIONALY’
Time it took trend in ‘INDIA’
15 Minutes
Activity Overview People guessed tweet to unlock code i.e “What I want is what I see” within an
hour. Prize was given out the person who guessed it right!
We started with first ever live hangman game on Twitter to give away remaining prizes!
The words of our hangman game promoted features (RTB’s) of new eBay!
The contest gained awesome momentum and generated great interaction and we were soon gave away 5 prizes!
We still had 2 prizes to give away, hence our last sentence of hangman was, “eBay Loves You”
This got us good number of positive mentions and people praised the activity!
Contest Stats
REACH TIMELINE DELIEVERIES
Interaction
Interaction
Our Interaction
Some amazing reponse about new eBay!
Results
Followers increase by 529 in the span of 3 day activity!
More than 300 tweet done by eBay!
1,03,353 interactions recived by eBay India!
Trended worldwide on two consecutive days!
Hashtags trended for more than 24 hours!
