social media campaign on isle of wight
DESCRIPTION
Social Media CampaignTRANSCRIPT
3
William Collins: 65 years old Interests: Enjoying time with his grandchildren Elisabeth Collins: 62 years old Interests: Tennis Robert Smith: 41 years old Occupation: Bank manager Interests: Sailing Karen Smith: 38 years old Occupation: Nurse Interests: Trekking Thomas Smith: 10 years old Interests: Football and cycling Lilly Smith: 8 years old Interests: Swimming and building sand castles Family annual income: £65,000
4
Sophie: 21 years old
Occupation: Music production student Interests: Music and concerts
Alexandra: 23 years old
Occupation: Personal trainer Interests: Sports
Annual income: £ 7,500 - £ 12.000
5
Age: 18 - 24 95%
43%
18%
89%
Age: 25 - 34
88%
42%
19%
79%
Age: 35 - 44
80%
37%
14%
66%
Age: 45 - 54
66%
26%
11%
63%
Age: 55 - 64
63%
21%
10%
50%
Age: 65 &over
55%
16% 9%
38%
8
Celeb Santa’s Special
Children will have the chance to take a picture with the Celeb Santa for just £3
Spooky Halloween World Record
Qube Nightclub will offer special offers and drink discounts
Junior Olympics
A free participation for all family at the event
Isle of Wight Walking Festival
Free gym passes for people who take part in the Facebook conversations
10
Facebook Isle of Wight Official page customized
What are the Olympic Games and what would you like to receive as a prize if you win in the Isle of Wight Junior Olympics?
Official Channel with video of ongoing activities
Regular tweets
11
Quiz: Are you a vampire? • Full-blood vampire •Human blood vampire • Human-vampire hybrid
Picture competition
12
• Isle of Wight Official Facebook page customized • Celebs Facebook page
•Celeb Twitter • #CelebSanta • # SantasSpecials
• Upload of pictures with Celeb Santa
Junior Olympics Santa’s Special Spooky Halloween Walking Festival
13
29 Feb Official page
01 Mar Walking Festival
05 Mar Engagement
10 Mar
6 Mar Official page
5 - 22May
25 May
26 May Exclusive
info
01 Jun
06 Jun Competition
06 Jul Winner
01 Jun
01 – 30 Aug
01 – 30 Aug
10 Sep
22 Sep
01 Oct
02 Oct Competition
05 Oct
29 Oct Winner
31 Oct
01 Nov
05 Nov
10 Oct
25 Nov
27 Nov
28 Nov
1 Jan Santa’s Photo
12 Jan
Dec
14 14
Followers Replies on Twitter Mentions on Twitter (use of @ and #)
Likes Shares Comments
Replies/comments on online media/blogs Articles in/on online media/blogs
Tweetalyzer Google Trends Google Insights Facebook/Tweet Grader OTS
How many videos How many hours Votes Comments
Uploaded videos Comments Videos shared
15
12%
16%
30%
16%
12%
14% Managing Partnership Engagement
Managing Blogger Engagement
Managing Facebook Engagement
Managing Twitter Engagement
Managing Flickr Engagement
Online Magazines Engagement