social media campaign for the national shrine of st. jude ...carrieemge.com/mfbsocialmedia.pdf ·...
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Created, Designed, and Executed by Carrie Emge
Emge Social Media Campaign
Social Media Campaign for the National Shrine of St. Jude’s Mass for Benefactors
Informational Posts began 1.5 months prior to the event to coincide with direct mail invitations
Emge Social Media Campaign
Facebook Event created 1 month prior to the event
Emge Social Media Campaign
Reminder posts began 2-3 weeks before the event in conjunction with the email campaign
Emge Social Media Campaign
St. Jude Devotees were encouraged to send their prayer intentions to be prayed for at the mass
Emge Social Media Campaign
Facebook Live would be utilized the day of for those who could not attend the mass in Chicago
Emge Social Media Campaign
Due to Facebook Constraints, the Mass for Benefactors Live Stream was broken up into 3
videos
Emge Social Media Campaign
A link to the whole video on YouTube was provided on our Facebook page as well as in
an email
Emge Social Media Campaign