Social Media Camp Workshop Series: Victoria

Maximizing Twitter for Business!Understanding & leveraging a powerful

niche platform

Juhli Selby @JUHLiSELBy on Twitter

Today we will cover:•A general overview for those who are brand new to Twitter

•The magic formula for getting business on Twitter

•Why Twitter users follow a brand/business?

•Top 5 mistakes people make on Twitter

•Some Twitter basics, time management & monitoring

•How to measure your success

•What to tweet & follow-up resources

The road to Twitter “Success”

What do these people have in common?

Holy Tweets!

& Tweets from space!

When did you join Twitter?

• Twitter grew exponentially in 2010• April 2009 – 6 million registered users• April 2010 – 105 million• Sept 2010 – 145 million• Sept 2011 – 200 million

– 100 million active monthly– 50 million active daily

What is Twitter? Why has it become so popular?

I don’t get it?

People love Twitter because…• It’s a great platform for :

– Sharing information – Getting real-time news – Meeting new people– Staying in touch with people you know – Getting or providing customer service

How is this relevant to my business?

How is this relevant to my business?

How do we get to - know, like & trust online?

Twitter is an open channel•Monitoring: See if anyone is talking about our brand/business

•Gives us a platform to share, entertain, inform & show some personality!

•Being responsive & sharing will help to develop the know, like & trust factor

Is anyone talking about your business?

Look for opportunity…

Look for opportunity…Do you know a business you can connect them with?

What’s the magic formula for getting business from Twitter?

• Be present• Be conversational• Be helpful• Connect people• Make recommendations• Be yourself• Be human• Be patient & consistent• Do unto others…

Why do people connect with brands/businesses on Twitter?

• Existing customers may want to show support, associate themselves with your brand or learn more about your company

• To receive interesting or entertaining content• Current or potential customers may want freebies, discounts,

or samples – or may have followed to enter a contest • To receive insider information about products & services or

upcoming events

• To get to know the personalities behind your brand & get authentic new perspectives on your company

• To see how a brand responds when publically criticized• To communicate with you directly if they need customer

service or to give feedback

Why do people connect with brands/businesses on Twitter?

Top 5 Mistakes People Make on Twitter

1. Being too ‘salesy’ too soon2. Being boring or too repetitive3. Sharing content without giving proper credit4. Too much automation5. Being negative without a purpose

Twitter Basics - Profile

Twitter Basics – ProfileSpammer

WIN a t-shirt

Twitter Basics – Follow, Follow Back & Listing

Twitter Basics – How to Craft a Tweet

•Start by writing what you really want to say

•Abbreviate as needed

•The art of 120 – need to leave room to RT!

•Twitter now has an automatic link shortner - t.co

•Can upload photos to add to Tweets right from your computer

Twitter Basics – RT

Twitter Basics - Hashtags

Twitter Basics - Hashtags

Twitter Basics - Hashtags

Twitter Basics - Hashtags

Twitter Basics – Find People to Follow

Twitter Basics – @reply

Twitter Basics – @reply

WIN a t-shirt

Twitter Basics – DM

Twitter Basics – Fail Whale

Twitter Time Management

Twitter Time Management

Monitoring & Measuring

Measuring

Measuring

Final Tips

•Invest in a smartphone

•Go to a Tweet up

THE END

Questions?

Thank you! Let’s stay in touch.

www.facebook.com/JUHLiSELBySocialMedia

www.twitter.com/JUHLiSELBy @JUHLiSELBy

juhliselby@hotmail.com