social media by the numbers
DESCRIPTION
A week's snapshot of what happened in Twitter, Facebook, and Foursquare. Lots of general numbers and interesting stats on these social media juggernauts.TRANSCRIPT
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Social Media By The NumbersThe nicely done Urban Outfitters edition
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SCG Proprietary and Confidential 2
US Led Facebook growth in August
2010.
Mexico and India are tied for second.
The average Facebook user has 130 friends.
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SCG Proprietary and Confidential 3
Finally! We can sync our MySpace update
to Facebook.
Facebook is suing companies with similar
sounding names. Teachbook is a tartet.
Facebook starts testing “subscribe to” option to keep close tabs on
certain friends or Pages.
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SCG Proprietary and Confidential 4
All Twitter apps will use Oauth so they
can’t store your password.
16% of all new Twitter users are starting on mobile (up from 5%
earlier this year).
Mobile usage has gone up 62% in just 4
months (since release of Twitter’s own
iPhone app).
Now over 145 million registered users!
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SCG Proprietary and Confidential 5
Check in to any music venue to have a
chance to see the VMAs live. Partnership
with MTV.
MTV and Foursquare partner to create 1st ever cause related badge. STD testing.
Foursquare takes over Times Square.
Foursquare didn’t pay. American Eagle just
likes location services.
Over 3 million registered users!
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SCG Proprietary and Confidential 6
BRANDS THAT USE SOCIAL MEDIA AWESOMELYUrban Outfitters
They put a Facbeook Like button on ALL of
the clothing items listed on their website.
They made a giant widget for their homepage that
showed their most Liked items.
When you click Like, it shares it the clothing
item and any comments to your Facebook profile.
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SCG Proprietary and Confidential 7
BRANDS THAT USE SOCIAL MEDIA AWESOMELYNew York Times
Implemented the Recommend/Like button to share
stories.
Able to login using your Facebook account
and then see stories your friends recommend.
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Resources
http://blog.twitter.com/2010/08/twitter-applications-and-oauth.html
http://www.insidefacebook.com/2010/08/30/myspace-now-letting-users-syndicate-status-updates-to-facebook/
http://techcrunch.com/2010/08/26/trademark-face/
http://www.insidefacebook.com/2010/09/03/facebook-tests-new-subscribe-to-option-for-friends-and-pages/
http://www.insidefacebook.com/2010/08/31/urban-outfitters-facebook-likes-featured/
http://www.insidefacebook.com/2010/09/02/us-led-facebook-growth-in-august-2010-mexico-and-india-tied-for-second/
http://www.insidefacebook.com/2010/09/01/new-york-times-facebook-login-social-plugins/
http://mashable.com/2010/09/03/twitter-registered-users-2/
http://mashable.com/2010/08/28/foursquare-times-square/
http://mashable.com/2010/08/29/foursquare-3-million-users/
http://mashable.com/2010/08/31/foursquare-mtv-std-testing/
http://mashable.com/2010/08/30/mtv-moonman-badge/
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