Social Media

By Marcy Lamberson

•Teacher

• Student

• Internet Fan

Marcy Lamberson

4 Topics in 20 Minutes

• Teacher/Studio Partnerships

• Facebook

• Blogs

• And other important stuff

Studio Partnerships 101

Build a Class Menu• Class Name• Description /

Techniques• Length• Number of Students• Teaching Level• Photos

3 Tips For Finding

Potential Employers Online

1. LE’s Teacher Class Listings

2. Facebook

3. ISGB Bead Release

They Like You!More Details to Follow• Glass list for classes

• Tool list

• Promo paragraphs & photos

• Travel & meal requirements

• Terms / rates

• Any helpful info for special items needed

• Bead / Class Samples

• Promo Materials

Scoring Bonus Points

Your Turn To Help Market

Website

Blog

Shows

Twitter

Get Creative

• Handouts• Help The Studio Sell • Promote Your Host • Watch What You Say

Ways To Get Invited Back

• Post Pictures• Follow Up Blog, FB Posts, Tweets• Acknowledge Host Studio

Follow Up Online

Facebook Pointers

Technical Aspects

Special Sauce

*Quick tip: http://www.funnystatus.com/tutorials/fac

ebook-tips-tricks/

Facebook

• Update Frequency

• Fun & Helpful

• Conversational/ Ongoing Discussion

• Not All About You

• Engagement Spreads Message Virally

FB Pointers

• Direct Invitation

• See An Ad

• Friend’s Referral

• Promotional Offer

• Met You in Class or Show

Why People Become Fans

• Social Media Optimization

• Engage them

• Call to action

• Promotional Offer

Have Fans? Do This

• Photos now hi-res

2048 pixels wide

• Bulk tagging options

• Business page & tabs

• Best Days/Time to Post

Good FB Technical Stuff

• Photos- you, students, work

• Videos

• Ask Questions & Engage

• Links

• Small Tidbits of Personal

What To Post on Your Business Page

Blogging- Why Have One?• Express & Show Who You Are

• Show What You Do

• Bring Customers to Website

• Sell Your Work

• Because Everyone Else Is Doing It?

• Search Engine Optimization (SEO)

• Additional Content for FB

• Show Photos (Flickr)

• Links & Tags

• Tells & Shows Who You Are

Really Good Reasons to Have One

• Forums- Glass Related

• Pinterest, Stumbleupon

• Etsy, Artfire

• Google Alerts, Google+

• Linkedin

More Posting Websites

• E-Books, Tutorials

• Podcasts

• Videos, YouTube, LiveStream

• RSS Feeds, Readers

• Photography

• Email Marketing

• Postcards, Business Cards, Flyers

Multi-Media Promotional Tools

Search Engines

• There are three(3) types of tags used in Search Engine Visibility: Title, Description, and Keywords. The content entered for these tag should mirror and encompass the major contents and topics covered on the page. in the Meta tag area of submitted sites. The character limits for each type of tag are:

Title • 65 charactersDescription • 250 charactersKeywords • 1000 character

Increase Your Visibility

• With the Studios- by helping fill classes by promoting them and yourself

• With Facebook- by having a professional business page, growing your fan base and engaging them in discussion, photos and keeping it fun.

• By Blogging- increase your SEO, visibility, and show who you are.

• Other online media- tutorials, forums, guest blog, photographs, tags, etc.

See…Put Yourself Out There!

• Friend me on FB - Marcy Lamberson• Tweet Together - Studio Marcy• Linkedin - Marcy Lamberson• Email - StudioMarcy@gmail.com• Etsy - www.StudioMarcy.etsy.com• Photos on Flickr - StudioMarcy• Pinterest - Marcy Lamberson• Find Me - Bead Bazaar Table 16 …you get the picture!