social media by apurv
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Types of Social Media WebsitesTRANSCRIPT
- 1. Social Media World Created by Apurv [email protected]
2. Social Media DefiSocial media describes the online technologies andpractices that people use to sharecontent, opinions, insights, experiences, perspectives, and media themselves.- Wikipedia entry for Social MediaIn recent years, social media has utilized emerging Web2.0 formats, such as: Social Networking News aggregators RSS feeds Photo sharing Wikis Social Bookmarking Video Blogs 3. Types of Social Networks Content Networks Distribution Networks Conversation Networks 4. Why People Participate In Social Networks To learn to express opinions To share experiences To make friends To participate in a committee, club, or other group To live a fantasy life To find a job To sell something To have a platform for self-expressionThe net result: Individuals will increasingly take cues from one another ratherthan from institutional sources like corporations, media outlets, religions andpolitical bodies. Forrester Research 5. Distribution Network User Characteristics12-17 year olds:35-54 year olds: Online Interests: Instant messaging, playing Online Interests: Reading the news, sports, and politics,online games, visiting social networks, researchwatching videos, visiting social networks, viewingfor homeworkinstructional how-tos Top Social Networking Site: Xanga (20%) Top Social Networking Site: MySpace (41%)18-24 year olds: Online Interests: Visiting social 55+ year olds:networks, generating content, downloadingmusic, watching video clips of movie Online Interests: Reading the news, politics, andtrailers, reading entertainment reviews cooking, viewing instructional how-tos Top Social Networking Site: Facebook (34%) Top Social Networking Site: MySpace (11%) Source: Burst Media Research and e-Marketer12 to 55+ year olds:25-34 year olds:Medical Up dates, Doctors Network Top Social Online Interests: Reading news andNetworking Site for Medical Doctorssports, downloading music, watching video clipsof tv shows/movies, visiting socialnetworks, generating content Top Social Networking Site: Friendster (28%) By 2012, there will be 1.5 Billion web users creating content online, up from 64 million in 2006. -- eMarketer 5 6. Surely its just a fad?6 7. Useful software (free & licensed)Social Media MarketingPodcastsBlogging RSSWikisSocial BookmarkingForumsPublish On Demand BooksProductivity Email marketingFree Biz Cards Surveys 8. Useful resources Recommended Recommendedblogs Websites http://leehopkins.net/ http://www.stevepratt.com http://laurelpapworth.com http://www.mediapost.com/ http://www.headshift.com/au/ http://www.commoncraft.com http://chieftech.blogspot.com/ http://smallbusiness.edublogs.org http://sparkeffect.com 9. Social Media Workshop [email protected]