social media business_tips
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Social Media Tips sosyal medya ipucuTRANSCRIPT
SocialSocial MediaMedia ISIS GoodGood!!WhatWhat it is it is andand HowHow toto UseUse it in it in BusinessBusiness, , SimpleSimple TipsTips
What is Social Media ?
In simplest terms, it is the easiest and
cheapest communication method available,
for both the companies and the end-users, in
order to reach maximum amount of
audience.
2010-October, www.trust-consult.net
Social Media (SM) is not a fashion or trend orhobby,
it was (simple e-mail and chat),
it is (SMS, blog, web, Facebook etc) and
it will be (mobile viral).
What is Social Media ?
2010-October, www.trust-consult.net
Why?
• Because the world is more dependent on each other,
SM has become a life style and will gain strength bytime
• Everybody use it
• It saves time and money
• It saves lives
• It is entertaining
• It opens the doors to the “The Beyond”
What is Social Media ?
2010-October, www.trust-consult.net
• Define your Goals and Check your target
audience:
You must already know it by your industry. So
you must be knowing where and who they are. This
is the beginning. However if you are wrong about
your target you lose from the start. Therefore make
sure of it!
Tips
2010-October, www.trust-consult.net
• Check if you want to reach more than the
“standart” target: Did you forget anything or
everything is just fine!
• Check if your target is suitable for social
media. Otherwise you will be “funny”
Tips
2010-October, www.trust-consult.net
• Is your company ready and have the right
knowledge about internet, social media, web,
blog etc.?
• If not hire someone or outsource the
stuff to an eligible provider for you.
Tips
2010-October, www.trust-consult.net
• Choose the right SM suitable for your
business. These can be both for individual and
business media
• However they must match and complement
each other. A men-women friendship media
and Linkedin would not match for example.
Don’t make fool of youselves.
Tips
2010-October, www.trust-consult.net
• Create all possible links and connections
between medias, so that they act as a
cobweb.
Tips
2010-October, www.trust-consult.net
• Finally:
– Don’t spam
– Don’t oversell
– Be kind and clear
– Focus on the subject
– Share information
– Be selective
– Follow and be followed
– Evaluate results and re-plan
Tips
2010-October, www.trust-consult.net