social media: business as usual
DESCRIPTION
Presentation I used during a workshop with students from TU Delft (TBM).TRANSCRIPT
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12 Mei 2011 John Meulemans
Social Media&
Business as UsualManagement Workshops 2011
TU Delft
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GOEDEMIDDAG
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SOCIAL STRATEGY & CONCEPTS, SPEAKER, BLOGGER.
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QUESTION:PUT YOUR HANDS UP IF YOU USE...
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FOURSQUARE
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#inin@j0hn
#curius #mworkshops @j0hn
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BUSINESS AS USUAL?
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AGENDA
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VISIE
OP SOCIAL MEDIA
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VALKUILEN
BIJ SOCIAL MEDIA GEBRUIK
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5 RICHTINGEN
VOOR EEN SOCIAL MEDIA STRATEGIE
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WORKSHOP (10 min)
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PRESENTEREN (2 min)
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TOT SLOT: 5 TRENDS
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VISIE OPSOCIAL MEDIA
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Websites where people connect and exchange information in order to get what
they want from each other.
[definition]
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Visie op social
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Websites where people connect and exchange information in order to get what
they want from each other.
Is dat niet gewoon....
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THE INTERWEBS? A.K.A. THE SOCIAL WEB.
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BECAUSE THE TECHNOLOGYTHAT MAKES SOCIAL MEDIA SOCIAL IS EVERYWHERE
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30 maart 2011
DEFINITIE
ALMOST EVERY WEBSITE HAS ‘SHARE THIS’ BUTTONS.
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30 maart 2011
SOCIAL EMAIL, VERY INTERESTING OPPORTUNITIES.
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30 maart 2011
DEFINITIE
SOCIAL SEARCH +1
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30 maart 2011
DEFINITIE
SOCIAL GOES MOBILE.
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30 maart 2011
DEFINITIE
FACEBOOK INTEGRATION OF PS3 AND XBOX.
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30 maart 2011
SOCIAL ADS.
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CONCLUSION:THE SOCIAL WEB IS EVERYWHERE...
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VALKUILEN BIJSOCIAL MEDIAGEBRUIK
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HORSELESS CARRIAGE SYNDROME
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30 maart 2011
DEFINITIE
?
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CAMPAIGNS STOP, CONVERSATIONS DON’T.
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SOCIAL IS STRUCTURALCAMPAIGNS ARE ACTIVATIONS
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SOCIAL MEDIA: A MARKETING & SALES EFFORT?
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R&D PRIT HR SALES MARKETING CUSTOMERSERVICE
SOCIAL TOUCHES ALL OF THESE.
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HUGE IMPACT ON SKILLS AND PROCESSES.
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THINK ABOUTSTRATEGY
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5 RICHTINGENVOOR EENSOCIAL MEDIASTRATEGIE
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RICHTING 1: ONDERZOEK.
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RICHTING 1: ONDERZOEK (BRAND MONITORING)
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RICHTING 2: SUPPORT.
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RICHTING 2: SUPPORT.
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EXTENDING CUSTOMER SERVICE.
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RICHTING 3: COMMUNICATIE (AMBASSADORS).
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RICHTING 3: COMMUNICATIE (INFLUENCERS).
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THERE IS NO CONTROL.ONLY THE IDEA OF CONTROL.
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MAKE SURE WHAT THEY SAY ABOUT YOU IS POSITIVE.
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RICHTING 4: SERVICE.
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IT’S ABOUT GIVING.
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RICHTING 5: INNOVATIE.
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RICHTING 5: INNOVATIE.
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WORKSHOP10 MINUTEN
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RICHTINGEN1 - ONDERZOEK / MONITORING2 - SUPPORT3 - COMMUNICATIE4 - SERVICE5 - INNOVATIE
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PRESENTATIE2 MINUTEN
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TRENDSAND SOME OTHER PREDICTIONS
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SOCIAL CRM: RADIAN6 & SALESFORCE.
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CUSTOMER SUPPORT GETS ITS THANK YOU DEPARTMENT.
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LOCATION, LOCATION, LOCATION...
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GAMIFICATION: USE OF GAME THINKING AND GAME MECHANICS TO CREATE ENGAGEMENT AND SOLVE PROBLEMS.
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30 maart 2011
DEFINITIE
WE WILL CONTINUE TO SHARE MORE AND MORE.
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THANK YOU
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QUESTIONS?
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CONTACT
Paolo Martorino+31 62 502 26 [email protected]
John Meulemans+31 62 507 81 [email protected]
Nicole Niemann+31 63 947 92 [email protected]
Visit our websitewww.3sixtyfive.co
Preso on slideshare.net/john