social media & business
DESCRIPTION
Presentation Given as part of the Coventry University Business Insights Event 16th January 2013. An introduction to social media for business, by John Nunn of Tortrix Ltd.TRANSCRIPT
Copyright © Tortrix Ltd 2013
Social Media & Business
Copyright © Tortrix Ltd 2013
About Me
John NunnTortrix LtdSolutions Architect / Managing Director
@johnnunn | @tortrixltdjohn.nunn.779 | tortrixltd
Copyright © Tortrix Ltd 2013
Social Media Sites
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Social Media – explained by doughnuts
Facebook – I Like doughnuts
Twitter – I’m eating a #doughnut
Foursquare – This is where I eat doughnuts
You Tube – Here is a video of me eating a doughnut
Instagram – Here’s a vintage photo of me eating a doughnut
Linked In – My skills include doughnut eating
Pintrest – Here is a doughnut recipie
Last FM – I’m listening to donut ( by ??? )
Google+ - I’m a google employee who eats doughnuts
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Tricks for success
• Use a number of social media sites.• Regular and often updates.• Have defined objectives.• Ensure clear call to action.• Register for event• ‘like’ a page• View a webpage
• Monitor, Monitor, Monitor
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• Largest Social Media Site• over 1 billion active users
• Open to anyone over the age of 14.• Must be a real person• Companies only have pages, managed by users.
• People have friends• People ‘Like’ Pages.
www.facebook.com
www.facebook.com/john.nunn.779
www.facebook.com/tortrixltd
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twitter.com
@johnnun
@tortrixltd
• Micro blogging site• Maximum 140 characters
• Over 200 million active users• Over 340 million tweets per day
• Advertising• Promoted Account• Promoted Tweets
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Foursquare
• Location based Social Media
foursquare.com/johnnunn
foursquare.com/v/tortrix-ltd/4ddce1bccc3f0f51d1d79ea4
foursquare.com
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Linked in
• Professional networking tool• Features• Groups• Discussions• Advertising
www.linkedin.com/in/jnunn
www.linkedin.com/company/tortrix-ltd
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Yammer
• Private Internal Social Network• Bought by Microsoft in 2012 ($1.2 billion)
www.yammer.com
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Dealing with negative comments(6 Strategies)
• Ignore it• Respond• Respond and redirect• Remove it• Threaten to sue• Own it
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Business to Consumer
(B2C)
Business to Business
(B2B)
Person to Person