social media bullet points
DESCRIPTION
All the bullet point slides for my social media presentation. Consider these the speaker notes, there is a separate presentation (not posted) that has all the pictures/actual presentation slidesTRANSCRIPT
Social? Networking?
What the heck is it?Why do I care?
What can I use it for?
Resource page
http://bit.ly/OS3Social [email protected] www.os-cubed.com
Presenter: Lee DrakeCompany: OS-Cubed, Inc.
Our agenda for the day
Learn what social networking is (and isn’t)
An overview of the principle Social Networking tools
An overview of a few add-on tools How do we apply Social Networking to
solve problems Using SM to recruit and retain
employees Pitfalls and problems to avoid
Social – what it is Encarta Dictionary defines social as:
relating to societyrelating to interaction of people living in a communityoffering opportunity for interactionrelating to human welfareof rank in societysociablegrowing in clumps
Social – what it is not
PromotionONE WAY STREET Impersonal Include EVERYONEExclude all but a fewBusiness to business – it’s
person to person
Networking
Act of linking computersPractice of gathering of
contactsAct of linking peopleCreating genuine 2-way
relationships within your network
Networking – what it’s not
Blindly connecting people with the goal of having the largest possible network, it’s not about numbers, it’s about quality
Creating one way relationships Blindly collecting contacts just to have
them, without doing anything with them Always asking for something without
giving back
Social networking definition
Building a network of mutually beneficial social connections between people
Creating a social group that shares common interests and goals.
So why do it?
Extend your network to a wider and more targeted set of social connections
Create deeper relationships with your current customers
Create deeper relationships with your potential customers
Create deeper relationships with your employees and co-workers
Principal social media sites
Twitter – public instant messaging Facebook – where friends go to share LinkedIn – professional work-related
networking MySpace – Teens and music area Blogs – News and opinions from anyone
with a keyboard Ning – create your own social network site Youtube – social media using video
The instant messaging of social media Trending topics, huge volume, tagging –
keep current on your demographics concerns
Can be very time consuming – need tools to filter
Can create very deep and lasting relationships
“Reactionary” nature of medium requires careful management of message
HR best practices recommend keeping employee’s personal lives at a distance from work, be careful not to “overshare” or “overspy”
A gold-mine for prospect research for potential employees
The nature of the media makes it very personal
Can be used as a messaging platform Remember it’s two way. Might want to purge
those pictures of binge drinking at college
Linked In
A more controlled, professional environment Key resource for researching potential
employees, but be careful. Don’t discriminate based on info found in SM tools.
Can be used to increase connections through groups
Less likely to contain personal information or updates than facebook
Easy to control your connections and keep the quality connections
Less easy than other media to use as a messaging platform
MySpace
Very “uncontrolled” media Popular with teens, anonymous
users, and music lovers Not a great place for a business
presence, unless that is a principal demographic you address
Has most of the popular social media tools
Blogs
A way to communicate and promote your culture, company views, and political positions
Generally considered to be one-way initially, then adding in comments makes it a two way communications platform
Must respond to comments, link to and from other blogs for maximum effect
Be clear about blog sponsor, whether something is news, opinion or both
Use other social media to drive traffic to blog – blog to drive traffic to website
If allowing employees to edit – be sure you have a strong blog and social media policy before allowing employees to blog about or from within the company
Ning
Create your own, freebie social media site. Has all the basic social media components,
registration, blog, events, “Wall or comments”
Free to create, free to join, free to run. Funded by advertising
Not a replacement for a corporate presence, but great for NFPs or small social groups
YouTube Adds video to the sharing experience Creates a way for people to interact and experience
multi-media together Viral videos (frequently funny or amusing) can do
wonders to promote your culture or image Great way to show the world your culture or working
environment Less interactive than other media – but still valuable
as a tool in the toolbelt Be sure you have a strong SM policy in place for
what is appropriate in your work environment
Social media vocabulary Post – the act of writing something publicly Wall – where your posts appear Tweet – a short 140 character post on Twitter ReTweet or RePost – publicizing and attributing
someone’s post by quoting or reposting it Reply or comment – posting your opinion or
additional information about someone else’s post Message – sending a private message through an
SM site Profile – a description of who you are Crosslink – posting links to your posts on other
people’s posts as replies or comments, or referring to another post in your own
Add on tools
Tools can be used to Assist in the filtering of data Consolidate information from multiple
platforms Allow you to monitor your brand on the
internet Assist in creating cross links between
multiple Social media presences – improving SEO and inter-connectivity
Ease the use burden and reduce the time consumed to monitor and use Social Media
Popular SM Tools
Twitter and cross platform tools Tweetdeck, Twirl, Seesmic Tweetgrid, Hootsuite, Tweetie (Mac) Twitterfox (Firefox plugin) Mobile twitter apps
Tweetie Echophon TinyTwitter Ubertwitter
Popular SM Tools
Feed consolidation tools Friendfeed (Feed consolidator) Stumbleupon, DIGG, Del.icio.us (Link
consolidator) Technorati (Link and blog rating and
indexing) ping.fm (Multiple SM Platform poster) blip.fm (Music sharing service)
Popular SM Tools
Link shorteners/statistical trackers Tinyurl budurl bit.ly ow.ly
Popular SM Tools
Media tools Twitpic (photos) Brightkite (locations) Twitvid.com (Short Video) Picnik (online Photo editor) Animoto (online slideshow and movie
maker)
Popular SM Tools
Brand monitoring Techrigy SM2 (“Fremium” media
monitoring tool) FiltrboxG2 (“Freemium” media
monitoring tool)
Problems SM can help with
Creating deeper customer loyalty Creating deeper employee loyalty Communicating your culture or message to
existing or new connections Helping to improve internal culture of
collaboration Reacting swiftly to negative and positive press Testing ideas and crowdsourcing responses Meeting new and interesting people Connecting and collaborating with others in
your field
What can’t you do with SM?
View it as a traditional push advertising media. People unfollow spam fast.
Fix a bad product or service reputation – you can’t put lipstick on a pig
Work if you don’t put time into it – SM is a commitment to be more connected
Have a bot run your social media connection. It has to be a human. Really.
Important HR applications of SM
Recruiting Find potential employees, for free Get referrals from your network Check on potential employees work
history Develop a deeper understanding of
potential employees Examine SM activity for culture fit with
your organization
Important HR applications of SM
Retention/loyalty Be genuinely concerned and interested in
employee’s personal goals and challenges Keep tabs on employee satisfaction –
without issuing surveys Use internal social media tools to promote
internal collaboration and cooperation Help to shape company culture through
targeted SM, and help a leader communicate company values
Pitfalls and problems
Time wasting Limit the time you spend actually logged
into SM unless it is your full time job, early morning, post lunch and late day are best times
Use tools to filter irrelevant or uninteresting data or people
Don’t follow everyone – Dunbar’s rule Use consolidation applications to monitor
more than one outlet at a time There is a learning curve to using it
correctly
Pitfalls and Problems
Legal issues Be sure that what you tweet/post as an agent of
your company is consistent with corporate policy, and the law
Be very careful about public censure, criticism or “flaming”
You personally as well as the company can be held responsible for fraudulent or defamatory posts
If your employees tweet/facebook/use SM from work you could become entangled in their lawsuit
You must be aware of discrimination laws if using SM in an HR context.
Pitfalls and problems
Employee productivity Must have a clear employee SM use policy Should control what and which employees are
allowed to post while on company time about the company
Should monitor what employees post while not on company time
Having a clear set of guidelines both helps prevent problems, and allows you to take action if problems crop up
Remember that some web-based SM sites are vulnerable to phishing and infections, be sure you have appropriate virus and spyware protection
Pitfalls and problems
When not to tweet/blog Unhappy or upset – give it 24 hours, then
post In a crisis or rising situation, without thinking
through the consequences of your post When it’s irrelevant to your demographic More than 1/2 - 1 hour per day When no one is listening (2am tweets)
Other issues
Each person and company presence must find their own privacy comfort level
Be sure to assess carefully if your comfort level is higher than your demographic (over sharing can be bad)
The signal to noise ratio is very low in SM – must find ways to filter the noise
Exercises
Create/post to a twitter account, and follow everyone else in the room
Create a facebook page (if you don’t already have one)
Create a linked in profile (if you don’t already have one)
Tweetdeck demo SM2 demo
It takes a social network to build a powerpoint
The following people on twitter helped me with this presentation: @jeremyb, @tweetreports,
@bluewavemedia, @techrigy, @rsisk101, @MichaelFraietta, @Breroz, @stevenschlagel, @pfrigerio, @efr0702, @aschreiber, @themarketingguy, @chocol8_lvr, @dougmcsorley, @blfarris, @aaronnewman, @skeeterharris, @birdbathbuzz, @nikiblack
