social media breakfast redwood falls mn 050313
DESCRIPTION
Presentation by Jo Miller, GPC on Nonprofit Social Media, Twitter & some Tech Tools for Tight BudgetsTRANSCRIPT
Jo Miller, GPC JMGRANTS.COM
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Presentation for:
Why is My Favorite Nonprofit Anti - S.O.C.I.A.L?
SOCIAL MEDIA BREAKFAST
MINNESOTA April 25, 2013
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TECHNOLOGY IS MY FRIEND!
Photo Credit Flickr: Catskills Grrl
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Understand the Goals of Social Media Activity
Photo Credit: Jo Miler / Art Credit: Jacob Miller
Momma always said, “Be a good Neigh-Bird”!
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Be Good, Be S.O.C.I.A.L.
Serve Open Connect Integrity Action Listen
Graphic Credit: Convio “Going Social” 2010
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SOCIAL LOGIC MODEL
Adapted from McKnight Foundation Community Impact Challenge
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ood reat
Start Doing
(on a tight budget)
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TOTAL BUDGETS TO MAINTAIN SOCIAL NETWORK PRESENCE IN THE LAST 12 MONTHS
www.NonprofitSocialNetworkSurvey.com
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REASONS FOR NOT BUILDING HOUSE SOCIAL NETWORK
www.NonprofitSocialNetworkSurvey.com
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NPO Dedicated Staff Time in Last 12 Months
11%
56% 12%
10% 8%
3% Full Time Employee
0 FTE1/4 FTE1/2 FTE3/4 - 1 FTE1 1/4 - 2 FTE3-6 FTE
www.NonprofitSocialNetworkSurvey.com
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Monetizing Social Networks
www.NonprofitSocialNetworkSurvey.com
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Social Networks & Online Communities Not Just for ‘Young’
Twitter Users 35 or Older
Pintrest Users 35 or Older
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Age Distribution on Social Networks & Online Communities
0%
5%
10%
15%
20%
25%
30%
0-17 18-24 25-34 35-44 45-54 55-64 65+
DoubleClick Ad Planner(Google), US Demographics, June 2012
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CHANGE IN ALLOCATING STAFF OVER NEXT 12 MONTHS
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Increasing Numbers of Members In-House Networks
Take Away: Program Longevity Increases Reach!
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TOP 3 FACTORS FOR SUCCESS ON SOCIAL NETWORKS
#1 Developed a Strategy
#2 Prioritization by Executive Management
#3 Dedicated Social Media Staff
TAKE AWAY: Invest Time – Values – Resources for Social Media Success
Source: www.NonprofitSocialNetworkSurvey.com
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•Budgets •Staffing •Technology & Tools
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"Technology is anything that was invented after you were
born.
Everything else is just stuff."
~Alan Kay
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@MNGrantPros
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@dgriesmann
#GRANTCHAT
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JO MILLER, GPC
http://pinterest.com/pin/469078117408693499/
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http://jmgrants.com/how_to_twitter_chat/
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TWEETCHAT = HASHTAG MAGIC!
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AMBASSADORS
Association Chapter
Mentored Client
Mover & Shaker
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FAKE IT OR MAKE IT -
Take Away: Don’t Buy (Random) Followers
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YOUR WEBCAM!
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Project Management Collaboration Communication Research Writing
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The Team
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Tech Tools
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(PSSST! ITS FREE – REALLY, FREE!)
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Open Source
OpenOffice Thunderbird
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COMMUNICATION
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PROJECT MANAGEMENT
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The Great Curate!
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Delicious.com
www.delicious.com/jomillergpc/techtools
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Evernote.com
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Image Editors
IrfranView
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CONNECTIONS ARE EVERYWHERE
I'm glad you could find use for my image on your blog post. Photography is not something I do for money unless it's a specific assignment, so I'm all too happy that something I created and something that you created could go together. The whole notion that the internet could bring two people at opposite sides of the world together through something they created is ever fascinating to me. Thank you for your kind words, and I wish you well and great success to your website.
Photo Credit: BlueDotWalker on Flickr