social media branding new sept2009
DESCRIPTION
TRANSCRIPT
“Being your brand” in social networking
Branding in
Social Media Networking
Authentic Style Strategy
ClearMessaging
Engagement
Authentic Style =
Your personality
Your Voice
Out Loud.
Photo by egor.gribanov
Renaissance
Bohemian
Sparkle Magic
Organic
Cosmopolitan
Spunk
Name Your Style
Authentic Style: Bohemian Serene
Authentic Style: Sacred Hip
Social Networking PlatformsThe Big Three (for now)
Strategy =
How can I meaningfully contribute to my target audience?+Where are they listening?
Be a Leading Authority.
Provide Value, Service and social exchange.
Linked In
Be a Resource.
Answer Questions as an expert in your field.
Provide referrals.
Make meaningful connections.
Use your Authentic Style in your Profile.
Bookkeeper:Adventures inSmall Business Bookkeeping
Interior Designer:
Photo Inspiration of the Day
Reminder:Bring Your Authentic Style
Photo by Nanimo on Flickr
Authentic Style in Twitter
Facebook Pages
What would it be like to work with you?
News about your business
Share your work
Share blog posts
Specials and events only on Facebook
Don’t forget to use your voice – your style.
Authentic Style on Facebook Pages
Clear Messaging
Who are you and what are you trying to say??
Photo by Seafarer
I am a leading-authority in…
And here’s what you MUST know…
Social Media is Social…
Contribution is Queen
Photo by Logan Antill on Flickr
Be:
Memorable
Interesting
Useful
Engaged
Conscious
Authentic Style
Strategy
Clear Messaging
Engagement
[email protected]@eloquentlystatd on TwitterMichelle Barry Franco on LindedInEloquence Communication on Facebook