1. Social Media Marketing and Online Branding -Lata VijaybaskarM.B.A., M.Phil., M.Sc., It is not the strongest of the speciesthat survives, nor the most intelligent,but the one most responsive to change. Charles Darwin

2. It used to be simple

Tell the market what your product is

Spend to create brand awareness

Brand management is owned by the CMO

The marketing mix is about the product first and foremost

Target your message to the media for increased visibility

Broad-based messaging drives revenue

3. The Changing Media Landscape

Declining print readership

Shifting focus of broadcast outlets

Audiences moving to online information sources

Emergence of mobile and global media market

Growth of Social Media blogging, shared information sites, online communities

4. The re launch of concepts

The power of soft marketing

Communities essentially become target markets.

Interaction creates brand equity product visibility and buyer decision-making.

5. So What is Social Media?

Wikipedia defines Social Media asthe online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.

6. Types of Social Media Network Example Blogs ,Micro-blogs Social Networks Wikis Social bookmarking Photo Sharing Online Video 7. Social Media is about connection, not content.

Your customers are already talking about you. The fact that you arent participating is your implicit endorsement of whatever it is that they are saying.

8. Why Social Media has Become an Effective Brand Building Strategy ?

Your brand is no longer what you say it is,its what they say it is.

Social media is where they customers, prospects, journalists and other influencers are talking about your brand.

Theyre forming and sharing opinions that will impact your brand, and a social media strategy is needed to cultivate interactions.

9. Evolving trends in Brand communication Pull Push Radio TV Print Blogs Website Social Networking Brand Communication Strategy 10. Consumer Behavior in social networks 11. Unplanned Communication Social Media Marketing Corporate Communication Corporate Identity Mix Social Media Branding Corporate Brand Image 12. Social Media Branding Online Communication / Corporate Identity mix User generated content / Corporate Identity Mix User generated content / Corporate Identity Mix 13. Success stories 14. Success stories 15. Be the Next Social Media Success Story

PR is the new advertising in Social media

Leverage user generated content

Corporate Identity mix to infleunce customer interactions on web 2.0.

16. The limiting factors

How do we measure Social media?

17. The limiting factors

Understanding the process and strategy

Building Brand loyalty and equity

Manage the floodgates for critical commentary.