social media - brand understanding - sultankata
DESCRIPTION
Disampaikan pada social media class internal - Reksamedia - www.reksamedia.co.id - www.sultankata.comTRANSCRIPT
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Social Media ClassBrand & Company
Understanding
Sultan IsnainsyahFind me on twitter: @sultankatawww.reksamedia.co.idwww.sultankata.com
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Source: salingsilang.com
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Brand/Merek adalah suatu nama, simbol, tanda, desain atau gabungan di antaranyauntuk dipakai sebagai identitas suatu perorangan, organisasi atau perusahaan padabarang dan jasa yang dimiliki untuk membedakan dengan produk jasa lainnya. Merekyang kuat ditandai dengan dikenalnya suatu merek dalam masyarakat, asosiasi merekyang tinggi pada suatu produk, persepsi positif dari pasar dan kesetiaan konsumenterhadap merek yang tinggi.
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Sebuah brand tak hanya bersifat tangible (memiliki substansi fisik dan materi), tapijuga intangible (tidak memiliki substansi fisik, tapi memberikan nilai pada produk).
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tangible
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intangible
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Ketika sebuah brand sudah memiliki posisi tangible dan intangible yang kuat, maudibolak-balik se parodi apapun, orang tetap akan mengetahui darimana brand tersebut berasal beserta positioningnya di pasaran.
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“BRAND IS A PROMISE”
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Untuk mendapatkan kepercayaan target marketnya, Brand melakukan pendekatanmelalui beberapa cara.
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APA YANG BISA DILAKUKAN BRAND MELALUI SOCIAL MEDIA ?
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Build direct relationships.
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Impact how people feel about them.
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Focus on them.
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Connect to everyday--life ecosystem.
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Update on every minutes
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Social Media Users Category
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Social Media Channels
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CASE STUDY
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