social media, brand management, and your job search

Slide 1

How Social Media has impacted networking, and what you can do to stand out (in a positive way!)Social Media, brand management, and your job search

March 10. 2010

webmatters | worship.com 2009 Socialnomics.net

Shifting Paradigms80 90 00 MusicVideoVoiceVinylscassetteCDs70

Super8, 35 MMVHSLandline/payphonePhone, Letters, FaxAntenna10Devices

DVDTVO/DVRCell phoneSmart phonesPalmCell PhoneCommunicationsTelevisionData SpeedBlackberrySlow DialupDialupDSLBroadbandCableiPodSatelliteEmailSocial Mediawebmatters | worship.com8TrackiPhoneMP3, iTunes

Social MediaWho, What, When, How?webmatters | worship.com

Average Age Distribution

webmatters | worship.com

http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/5

Estimated Average Age


Age Distribution


things you need to know about social mediaUse it. Dont Abuse it. Dont Ignore it.webmatters | worship.com

webmatters | worship.comEmployersAre employers checking the facebook, twitter, myspace, and other social media accounts as part of the hiring process?

webmatters | worship.comEmployers are Reviewing your online footprint as part of their screening processYES

Whos Reviewing Your Facebook?From Execunet:

77 percent of recruiters run searches of candidates on the Web to screen applicants;

35 percent of these same recruiters say they've eliminated a candidate based on the information they uncovered. webmatters | worship.com

http://www.careerbuilder.com/Article/CB-533-Job-Search-Warning-Social-Networking-Can-Be-Hazardous-to-Your-Job-Search/?cbsid=299138fcbed44628969610670f28fd3d-318513149-wq-6&ns_siteid=ns_us_g_social_networking_in__&ArticleID=533&cbRecursionCnt=211

Character, Personalities, and Habits

Employers hoping to gain insight into the character and personalities of job applicants are increasingly likely to peruse blogs, Google, and social for clues about the applicants' likes, dislikes, and habits.


http://www.boston.com/business/globe/articles/2006/03/30/job_applicants_online_musings_get_hard_look/12

Assume No Privacy''For potential employees, it is not uncommon for senior executives to have a media search conducted that would include all public statements the individual has made," said Tal Moise, chief executive of VerifiedPerson, which performs online background checks for US employers. ``What the public needs to understand is that whenever information is in the general domain, assume it is not private."



First ImpressionsAs the amount of personal information available online grows, first impressions are being formed long before the interview process begins, warns David Opton, ExecuNet CEO and founder. "Given the implications and the shelf-life of Internet content, managing your online image is something everyone should address -- regardless of whether or not you're in a job search," he says. Because the risks don't stop once you're hired.webmatters | worship.com

http://www.careerbuilder.com/Article/CB-533-Job-Search-Warning-Social-Networking-Can-Be-Hazardous-to-Your-Job-Search/?cbsid=299138fcbed44628969610670f28fd3d-318513149-wq-6&ns_siteid=ns_us_g_social_networking_in__&ArticleID=533&cbRecursionCnt=214

Screening

Forty-five percent of employers reported in a June 2009 CareerBuilder survey that they use social networking sites to screen potential employees, compared to only 22 percent of employers last year. Eleven percent of employers plan to start using social networking sites for the screening process. More than 2,600 hiring managers participated in the survey.webmatters | worship.com

15

Digital Dirtcollege counselors are also advising students to watch what they say on social websites or post in blogs. The message: A suggestive photo, an obscene comment, or unsavory postings about one's private life could nix a job offer.

Catherine Amory, interim director of career services at Northeastern University, says she sent an e-mail to members of the class of 2006 earlier this month. The title? ''Digital dirt may hurt. It is a tricky issue, though," she said. ''I'm not so sure that students shouldn't be free to be themselves. On the other hand, if they intend to work for a conservative institution, then they need to be more careful."



Lawyers and private eyes use social media to investigate civil and criminal matters

A whopping 81 percent of matrimonial lawyers say that in the past five years they've seen a massive spike in the use of social-networking information as evidence of infidelity, a new poll shows.

The most widely used cyber-evidence -- including messages to lovers and incriminating photos -- is found on Facebook

Sixty-six percent of those surveyed said they'd used Facebook postings as evidence, with 15 percent from MySpace and 5 percent from Twitter...three cases in the past six months where Facebook postings were a key piece of evidence. webmatters | worship.com

http://www.nypost.com/p/news/national/facebook_em_19o6ShnvKhE8MtIiAcLHxH#ixzz0gs51OHfc17

webmatters | worship.comWatched the news lately?

18

You have an online footprint, and it may not ever go away


19

Where Are They Looking?

Of those who conduct online searches/background checks of job candidates, 29 percent use Facebook26 percent use LinkedIn21 percent use MySpace11 percent search blogs7 percent follow candidates on Twitter.

Additionally, 16 percent of workers have used similar social networking sites as part of their job search.


20

Youre Hired

18 percent of employers said they found content on social networking sites that encouraged them to hire the candidate. Some examples include:

Profile provided a good feel for the candidate's personality and fit within the organization -- 50 percent Profile supported candidate's professional qualifications -- 39 percent Candidate was creative -- 38 percent Candidate showed solid communication skills -- 35 percent Candidate was well-rounded -- 33 percent Other people posted good references about the candidate -- 19 percent Candidate received awards and accolades -- 15 percent


18 percent of employers said they found content on social networking sites that encouraged them to hire the candidate. Some examples include:

Profile provided a good feel for the candidate's personality and fit within the organization -- 50 percent Profile supported candidate's professional qualifications -- 39 percent Candidate was creative -- 38 percent Candidate showed solid communication skills -- 35 percent Candidate was well-rounded -- 33 percent Other people posted good references about the candidate -- 19 percent Candidate received awards and accolades -- 15 percent 21

Youre NOT HiredThirty-five percent of employers reported they have found content on social networking sites that caused them not to hire the candidate, including:

Candidate posted provocative or inappropriate photographs or information -- 53 percentCandidate posted content about them drinking or using drugs -- 44 percent Candidate bad-mouthed their previous employer, co-workers or clients -- 35 percent Candidate showed poor communication skills -- 29 percent Candidate made discriminatory comments -- 26 percent Candidate lied about qualifications -- 24 percent Candidate shared confidential information from previous employer -- 20 percent


The hiring managerAn inside look into the process of filling teamswebmatters | worship.com

Goals of the job interview and hiring process: AssessmentsCompetenceKnowledgeWork EthicJudgmentCharacter & IntegrityValuesLikeabilityCultural FitMaturity & ProfessionalismReferences

webmatters | worship.comProfessionalPersonal

Key Performance IndicatorsCompetenceKnowledgeWork EthicJudgmentCharacter & IntegrityValuesLikeabilityCultural FitMaturity & ProfessionalismReferences

LinkedInLinkedInLinkedIn, FacebookLinkedIn, FacebookLinkedIn, FacebookFacebookFacebookLinkedIn, FacebookLinkedIn, FacebookLinkedIn, Facebook


First Search: Within Employer, Inner Circlewebmatters | worship.com

Second Search: Within Employer, company widewebmatters | worship.com

Third Search: External, 1st Degree Networkwebmatters | worship.com

Fourth Search: Personal Extended External Networkwebmatters | worship.com

Last Search: Out of Networkwebmatters | worship.com

Common Ground: They All Revert Back to Networkwebmatters | worship.com

Things you should never do on social mediaDos, Donts, and Think Firstswebmatters | worship.com

webmatters | worship.comDont make this your 15 minutes of fame

Dont use poor grammar and spell like a fifth grader

webmatters | worship.comWe know there are always going to be a few typosbut try to avoid them

Dont post the dumb things you do (better yet, just dont do dumb things like these)

webmatters | worship.comThose who exhibit poor judgment in their personal lives are also likely to exhibit poor judgment at work

Dont fall for stupid stuffand dont forward said stupid stuff

webmatters | worship.comNo comment necessary

Dont be ignorant, or appear ignorant, or show your ignorance

webmatters | worship.comIf you dont know where Haiti is, or who Al Qaeda is, thats not good

Dont be a cheat

webmatters | worship.comIf you cheat at home or school, you will cheat at work

Dont bad mouth your employer, clients, or if you are a teacher, your students


Use caution regarding photos from the beach or which are revealingwebmatters | worship.comTMI

Dont express political views in raving rants, and dont wish death on anyone


Dont have drinking as a hobby


Dont be a racist. Dont appear to be a racist if you arent one.


Dont post photos of yourself drinking and partyingIn 2008, Stacy Snyder lost her court battle against Millersville University to obtain the teaching certificate denied her just days before her graduation. Reason for denial? A MySpace photo deemed by school officials as "unprofessional," "potentially offensive" and promoting "underage drinking."

The offending picture, snapped at a Halloween party, showed Snyder wearing a childs pirate hat and drinking from a plastic cup. The caption read "Drunken pirate."


Dont even post a lot of pictures of yourself with alcohol


http://www.barrowjournal.com/archives/1990-Supt.-Saunders-delays-Internet-policy;-idea-getting-a-second-look.html45

Dont complain about your boss


webmatters | worship.comDont join hate groups or make hateful commentsI hate _____

webmatters | worship.comDont join extremist groups

webmatters | worship.comDont do stupid thingsDont post all day long at workDont constantly gripe, nitpick, or criticize othersDont spend too much time on games like Mafia Wars or Farmville.Dont take t00 many silly quizzes Spell correctly and be cautious of using teen-like abbreviations (i.e. U R for you are, etc)Dont use crudities, profanity or even abbreviations for profanity (e.g. LMFAO, WTF, FML, FTW, FTFW).

Things you should do with social mediaWhere to from here?webmatters | worship.com

webmatters | worship.comWhat to do nextJoin LinkedIn and use it. Many employers are only posting jobs on LinkedIn, bypassing Monster, Career Builder, and other online resources.

What to do nextThe days of compartmentalized living are over. Google yourself. What do you find? Think like a recruiter when you search:--name + school--name + employer--name + organizations--name + citywebmatters | worship.com

What to do nextJoin LinkedIn and use it to play offense. Goal: Position yourself to get the jobUse Facebook to connect on a personal level. Goal: Dont do anything to lose the job


What to do nextSet or adjust your privacy settings, but dont rely on them completely. http://blog.worship.com/worship/crossroads.htmlReview your profile: Does it present you well to clients, employers, and recruiters?


What to do nextWhen posting about your activities in statuses and wall posts, think about who you are with, and what you are doingRemember things can get lost in the translation in the printed formBe especially cautious if you are employed (or seeking employment) in the fields of education or ministry


Thinking PointsUse discretion when posting on politics or religionRemember: fan pages are visible to everyone regardless of privacy settingsBe yourself; dont create a puffer profile designed to make yourself look like some kind of one-dimensional professional super heroEvaluate online profiles of those you may be interviewing with to find common groundIf you are a Christian, remember you do not belong to yourself; you belong to God, and your profile should serve as an ambassador for Him


Thinking PointsKeep your LinkedIn profile professional, with a professional photographKeep your facebook profile warm and friendly, with a good casual photoDont post anything negative about your employer (past or present), co-workers, or clients, and be careful with comments about your industryJust because you think it doesnt mean you have to say itDemonstrate maturity; dont boohoo over nonsenseConsider blogging about a professional area of interest and expertise


What ifI already have a bad online footprint?Examine your heartRemove any photos you have that are questionableIf others have photos of you that are questionable, ask the host to remove them. Untag yourself from them as well.Delete off-color or questionable comments. They may be still visible on your friends pages, but at least they wont be on yours.Know what is out there and be able to explain how you have matured and changed.webmatters | worship.com

The Billboard PrincipleGeneral Rule: Dont post anything you would not want to see on a billboard, or on the front page of USA Today, the WSJ, CNN, or your local news.

(Better rule: Dont DO anything you would not want to see on a billboard, or on the front page of USA Today, the WSJ, CNN, or your local news)webmatters | worship.com

The Billboard Principle


The Billboard Principlewebmatters | worship.com







Where is your heart?The good man brings good things out of the good stored up in his heart, and the evil man brings evil things out of the evil stored up in his heart. For out of the overflow of his heart his mouth speaks.

Want to know where your heart is? Look at:

Checkbook and credit card statements: where you spend your moneyOutlook/Daytimer/iPhone : where you spend your timeBookshelf, iPod, Tivo: what you listen to, read, watchFacebook/Twitter: All of the abovewebmatters | worship.com

65

webmatters | worship.comThe Bibles guidance to living also applies to your online lifeBut among you there must not be even a hint of sexual immorality, or of any kind of impurity, or of greed, because these are improper for God's holy people.

make up your mind not to put any stumbling block or obstacle in your brother's way

If anyone considers himself religious and yet does not keep a tight rein on his tongue, he deceives himself and his religion is worthless.

social media, brand management, and your job search

Technology