social media bootcamp: day 1
DESCRIPTION
TRANSCRIPT
“Using Social Media to Increase Your Website Traffic"
Birgit Pauli-Haack, January 2012
Strategy.Innovation.Communication @relevanza
Birgit [email protected]
On Twitter @bph
Steve [email protected] Twitter @downyonderfla
Who is Relevanza?
3 Weeks Social Media BootcampFirst Week
Overview Mechanics of Blogging How To Twitter
Second Week RSS Feeds Writing for the Web Facebook Profile & Facebook Brand Pages
Third Week How to Use Google+ & Google Plus Pages Tech Tools Set-up & Usage
What People do on the Net?
Source: www.PewInternet.org - Aug 2011
Websites: Built it and they will come!
Really?
Inbound vs. Outbound Marketing
• Search engines • Blog + Blog
commenting• Social Networks• Permission based
Email • Online Forums• News, Media, PR• and more...
Trade Shows Seminar SeriesEmails to purchased lists Cold calling Outsourced
telemarketing, andTV spotsRadio commercials
Outbound Marketing
http://mashable.com/2011/10/30/inbound-outboundmarketing/
Your Site is the Hub
Basics on Search Engine Optimization
http://searchengineland.com/seotable
Blog & Traffic
Twitter & Traffic
Facebook Fans & Traffic
Step 1: Your Online Hub
CommCentral = Your web site (blog) Email newsletter provides only header/ blurb &
link (single article links) Twitter post have link to site (single article) Facebook activities link to site (single article)
>Where the List of Services, Products etc are >Where the Email sign-up form is
Step 2: Articles/Content Online
Single Article in a Blog = News Engine (Web Log)
One topic 400 – 800 words.Graphic + TextProvide Links for sharing RSS feedsCategory & Archives
Step 3: Engage your Followers/Friends
Allow for comments on blogAllow Fans to post on your pageTreasure Hunt with other organizationsOnline Surveys w/ PrizesLive Stream/VideoParticipate in conversations with your
champions.
Step 4: MeasureDefine goals to set benchmarksMeasure online interactionsOpen/ clicks e-mailShared Links statsWeb stats ReferrersShortyURL stats, clicks rates# of meaningful interaction
Rinse, Repeat
Social Media – Going Viral
Go Viral via SharingBe relevant to your networkFind your champions!Write for your chearleaders!
Twitter Followers
IMMToday 165 DownYonderFLA 1,346 Bph 1,912 Ghostexecutive 5,080 MikeVanDervort: 12,056
Go Viral: Twitter Reach
What is a Blog?
What is a Blog?
Software engine installed on web serverAdmin through a browser-based interfaceAccess also through external software to
update content (Desktop, Mobile, Apps)Allows for Syndication & Integration via RSSAuthors create and update content on the site Integrate into Website, with the other pages.Built-in Archives, Summary pages, Widgets
Difference Webpage & Blogpost
Web Page Blog Post
Page & Subpages Static
Information never, rarely changes (Mission, Location)
Link Never changes.
Post in categories Dynamic/Archived/
Perma.Lead onto a pagesOrganization NewsProfiles, Stories,
Struggles Includes RSS Feed
Search Engine RankingUpdate more often - 3 time a week vs once a
year Interlinking on pages & posts (more links into
the site from front page. URLs with higher keyword densityMore focused content = more relevantEasier to use linking back.Blog engines come with better built-in SEOMore pages in search engine index.
Blogging ToolsTo start out, for practicing & Personal Blogs
WordPress.com Blogger.com Tumblr.com Posterous.com
For Business ( WordPress self-hosted) Page.ly WebHub www.Wordpress.org/hosting
Bonus Link: Wordpress: Free vs. Self-Hosted
Links: Better BloggingLinks:George Orwell’s 5 Rules of effective writing
PickTheBrain.comErnest Hemingsways’ Top 5 Tips for Writing
Wellcopyblogger.com
5Tips to Write Blog PostsAbout.com: Blogging
Chris Brogan’s Best Advice About BloggingChrisBrogan.com