social media book review

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Authors: Brian Solis & Deirdre Breakenridge Jessica Cameron

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Page 1: Social Media Book Review

Authors: Brian Solis & Deirdre Breakenridge

Jessica Cameron

Page 2: Social Media Book Review

Principal of FutureWorks

Co-founder of the Social Media Club

Original member of the Media 2.0 Workgroup

Among top 1.5% of blogs tracked

Books: Engage, Putting the Public Back in

Public Relations, Now is Gone

Photographer

www.briansolis.com

Page 3: Social Media Book Review

President & Director of Comm.

at PFS Marketwyse

Fairleigh Dickinson Univ. Prof.

Books: Cyberbranding, The

New PR Toolkit, Putting the

Public Back in Public Relations

PR Practitioner

PRSA

www.deirdrebreakenridge.com

Page 4: Social Media Book Review

“The first principle of

success is desire -

knowing what you

want. Desire is the

planting of your seed.”

Page 5: Social Media Book Review

Social science-study of society & human

relationships & communities people create &

participate in

Page 6: Social Media Book Review

Social media-about people & how we can

approach them as informed & helpful peers

Page 7: Social Media Book Review

Journalist v. Blogger

Page 8: Social Media Book Review

Insight on blogging & it’s benefits

New way to look at social media & what it

does

Social media is based on social sciences and

will always be; NEVER FORGET YOUR ROOTS