social media @ bhic
DESCRIPTION
Social Media @ BHIC: How we achieve our goals by using Social Media (MARA Colloquium, 12 april 2011)TRANSCRIPT
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Social Media @
How we achieve our goals
by using Social Media
Christian van der Ven
MARA Colloquium
12 April 2011
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About Me
• Christian van der Ven
• Coördinator Reference Services BHIC
• Coördinator Web 2.0 / Social Media BHIC
• Teacher Archives School
• Coach 23 Things for Archivists
• Manager Archief 2.0 (www.archief20.org)
• Blogger (www.digitalearchivaris.nl)
• Google Me! ;-)
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Photo: Eleni Zazani (Loreena Sandalwood in SL)
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Photo: Eleni Zazani (Loreena Sandalwood in SL)
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Topics
• BHIC• Goals Social Media @ BHIC• Website• Forums & Webcare• Chat• Blogs• Flickr• Twitter• Wikipedia• Facebook
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BHIC
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Goals Social Media @ BHIC
• Reaching a larger and broader audience
• Connecting to people and keeping in touch
• Highlighting our archives and collections
• Crowdsourcing
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Website
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www.bhic.nl
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www.bhic.nl
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www.bhic.nl/uden
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Website
• Local history pages:– Stories, photos, slideshows & movies– Forum, chat, rss & email notifications– Share (upload) stories and photos– Add comments
• Databases & Resources:– Archives, books, photos, maps & genealogy– Scans of original documents
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Forums & Webcare
• Create an active community for local history and genealogy in North-Brabant
• Crowdsource new information for stories and photos
• Create an alternative for reference
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www.bhic.nl
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Forums: strategy
• Moderate constantly
• Reply, reply, reply!
• Stimulate connections between patrons
• No charge! (at first)
• Let the community rise first, then you retreat
• Be nice to “regulars” (Christmas cards etc)
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0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
2006 2007 2008 2009 2010
Nieuwe bijdragen geschiedenis en water Nieuwe bijdragen genealogie en onderzoek
Reacties geschiedenis en water Reacties genealogie en onderzoek
312
488
1580
2233
4613
381
354
1536
1180
3451
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Aandeel berichten
0
1000
2000
3000
4000
2006 2007 2008 2009 2010
BHIC Bezoekers
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Chat
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www.bhic.nl
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www.bhic.nl
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www.bhic.nl
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Chat
• Help-within-a-click on each webpage
• Digital information and reference desk
• On weekdays 7 – 10 pm
• No login or submitting forms required
• February – March 2010: > 1200 chats
• Patrons always get (some) help
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Onderwerpen
Geschiedenis
Stamboom
Onderzoek
Algemeen
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Afhandeling
Beantwoord
Opgevolgd via email
Uitgenodigd op studiezaal
Uitgenodigd tot sturen email
Intern doorgestuurd
Doorverwezen
Niet beantwoord
Overige
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Blogs
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www.brabantbekijken.nl
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www.stephanushanewinckel.nl
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Blogs
• Share short stories and photos about local history with a broad audience
• 2 – 3 times per week
• Establish a slow-growing fan crowd
• Make original travel notes available for a new audience
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Flickr
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www.flickr.com/brabantbekijken
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http://flic.kr/p/5zf2UF
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www.flickr.com/groups/sinterklaasinbrabant
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Flickr
• Showcase photos “where the people are”
• Share photos for public use
• Crowdsourcing (names, places, dates etc)
• Connect & interact with people
• Comment, invite, suggest for galleries etc
• Acquire photos
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www.twitter.com/bhicarchief
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• Connect and interact with followers (520)• Reference• Share news, stories and photos• Attract visitors to our website / social media
• News, blogs and updated databases• Flickr activity• #fotovrijdag (“#photofriday”)• #followanarchive + tours 8 Jan & 12 Mar
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Twitter Tour 8 january 2011
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Wikipedia
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www.wikipedia.nl
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www.wikipedia.nl
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Wikipedia
• Improve encyclopedia
• Improve findability archives & collections
• Attract visitors to our website
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• Connect to fans (54)
• Highlight news, blogs and photos
• Social Search becoming more important(Facebook “likes”/ Twitter / Google +1)
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www.facebook.com/bhicarchief
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Questions?
You can always connect with me:
• LinkedIn: Christian van der Ven
• Twitter: @cvanderven
• Email: [email protected]
• Slides: www.slideshare.net/cvanderven