social media - beyond the basics - dayton ama chapter
DESCRIPTION
Social Media thinking past the awareness phase and building a conversation and conversion focused social media plan.TRANSCRIPT
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Hi. I’m Shana Douglas.Not a Guru.Not an Expert.Not a Rock Star, Ninja, Maven, Medium or Master of Social Media.A Leading Authority on Nothing.
Social Media.
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Not so much…..
“Social Media – Beyond the Basics”
Say it with me..“For today, I will forget everything I’ve heard about social media marketing”
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You NEED to be there! Great we get that…but WHY?
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14% of People Trust Ads
76% of People Trust Customer Recommendations
The wind of change…is blowing like a hurricane….
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What’s your plan?
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Combine with Traditional Marketing ….but do not Approach the Same…..
side note..this kid is creepy.
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The Plan (Strategy).
The Who.The Why.The Where.The When.
Don’t be there just to be there.Don’t do it just because everyone else is.
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Who am I and Why am I here?
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Where to go first?
Decide what it is you want to achieve…then find your audience.
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When … How often?
Understand your goals to position your company for results.
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The Content (Magnetic).
The Meat.The Potatoes.The Fluff.The Call to Action.
Talk to convert.
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Good Q
uestion.
Good marketing encourages the right conversation - Seth Godin
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My Recipe. (Content Mix)
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1 Cup Products and Services Related Content
1 Cup Events or Promotional
1 Cup News and Industry Related Stories
1 Cup Shared Content from Others
Topped with Conversational Marketing (Just Talk)
Questions Feedback
Say Hello. Say Goodbye. Be Human.
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Time Management (Tools)
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How do I make time?
How do I prioritize?
What tools can I use to help?
HOW DO I MEASURE MY SUCCESS?
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Research & Monitoring
Creating and Initiating
Responding and Sharing
Measuring
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Social Media ROI (The Big Question)
“86% of B2B Companies are using social media compared to 82% B2C yet are
less active in their efforts then B2C”
WHY?
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“When we truly grasp the ability to define action and measure it, we can expand the impact of new media beyond the P&L. We can adapt business processes, inspire ingenuity, and more effectively compete for the future.” – Engage! – Brian Solis
What was the GOAL again?
Sales
Referrals
Registrations
Insight
SEO Votes
Shares
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Guidelines.
(Social Media Policy)
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“Just about every major study is showing that consumer recommendations trumps any form of advertisement.” – Pete Blackshaw
Social Media has redefined the Art of Conversation.
Now go….Listen and Learn.
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@shanadouglas
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