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  • Where Do YouBegin Your Online Search?

    GoogleGoogle has market share of ca. 66%Bing: 15%Yahoo: 14%*

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    5,922,000,000

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    Why Is Google Important?

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    So what isSearch Engine Optimization (SEO) and why do you need it?

    How Does This Relates To Google?

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    Search Engine Optimization (SEO)

    The process of improving the volume &

    quality of traffic to a web site incl. online conversation from search engines via "natural" (organic or algorithmic)search results.

    The active practice of optimizing a website by

    improving internal and external aspects in order to increase traffic the site receives from search engines.

    SEO refers to techniques that help your

    website rank higher in the organic/natural search results including online conversations.

    This helps more people who are looking for

    your career profile to find you.Source: www.seostore.ca

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    You have to be found onPage 1!

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    How Do Search Engines Work?Search engine bots/spiders are continuously crawling the web, making note of new pages and content. They are not overly sophisticated, which is why html sites with properly built links/navigation often outrank more dynamic sites that use Flash and JavaScript links. Specialized search spiders later return to web pages to gather new information and it is eventually added to the search engines index. Again, these bots are basicthey can read text and links, but not much else. When you conduct a search, the results are displayed almost magically, but a lot is happening behind the scenes. Results are pulled from the current Index, based on a complex algorithm which ranks the results.

    3 Types of Search Engines:Robots (crawlers, ants, spiders)Human SubmissionsHybrid of two called Crawler based Search Engines

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    SEO Recipe?Keyword ResearchHow do people search?Competition level2-4 word phrasesOnline conversationsOn Page FactorsCustomized URLPage TitleKeywords in Content (long-tail)Heading TagsLink BuildingInternalExternalAnchor TextSocial media real estateImproved Organic RankingHigher VisibilityIncreased TrafficMore Job Leads

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    8 Steps to SEO SuccessThink about keywords + long-tail searchPut keywords in page titlePut keywords in page URLPut keywords in meta data (description and keywords)Use keyword in the page contentKeywords in online ConversationsBuild links to your profileMonitor your site traffic and rankBe consistent across all entities

    Web pages often include metadata in the form of meta tags. Description and keywords meta tags are commonly used to describe the Web page's content. Most search engines use this data when adding pages to their search index.*

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    Keywords are GOLD !Internet is primarily driven by textWords are the most important content on every websiteUsers find websites based on keywords

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    Organic versus Paid

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    SEO versus SEM & PPCSEO

    Pros

    Free (not including resources) Searchers click on organic search results

    more often than paid PPC

    Cons

    Time consumingTakes years to learn & understandTakes longer to see results

    SEM/PPC

    Pros

    Excellent at creating awareness quicklyCampaigns can be budgeted to fit a

    businesss needs

    Cons

    Can be pricey ($25-$100,000 a month)Must be managed constantly (daily/weekly)ROI can be difficult to manage - Clickfraud

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    Google Keyword Planner

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    @ http://tagcrowd.com

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    TagCrowd

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    Wordle

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    Alternatives Search Engines to Google

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  • Where to Start?LinkedIn Twitter Google+ (Business)Personal Website/BlogFacebookMobile Apps

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    Here are some of the stats on usage and participation in some of the top social media sites. When deciding where you should start for your job search or for promoting your business, keep in mind that its not only

    about numbers, but about the type of audience and interactions that particular social media site encourages. For example, Pinterest is a visually based site which may be great for those of you that are looking to work in graphic design or as commercial artists, but is unlikely to be suitable for most of your needs. However a SM site that you can not let out of focus due to the rapid growth over the last year. So lets take a look at where you should start*

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    What are the Top Social Media Sites?(Source: All Twitter, 2012)

    Here are some of the stats on usage and participation in some of the top social media sites. When deciding where you should start for your job search or for promoting your business, keep in mind that its not only

    about numbers, but about the type of audience and interactions that particular social media site encourages. For example, Pinterest is a visually based site which may be great for those of you that are looking to work in graphic design or as commercial artists, but is unlikely to be suitable for most of your needs. However a SM site that you can not let out of focus due to the rapid growth over the last year. So lets take a look at where you should start*

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    8 Reasons and more to use Google!Google Alerts @ www.google.com/alertsGoogle News @ https://news.google.comGoogle Scholar @ http://scholar.google.caGoogle Gmail @ http://gmailGoogle Docs @ https://docs.google.comGoogle Search = CalculatorGoogle Street View @ http://maps.google.caGoogle + (for Business) @ http://www.google.com/+/businessGoogle for Entrepreneurs launching soon

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    Why Google + (Business)?550 Million + Total User> 350 Million Active User> 750 % Growth Rate

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    Google + @ http://www.google.com/+

    Your(SEO) Brand Opportunity !

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    Google +@www.google.com/+/demo/

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    Google + @ http://www.google.com/+/business

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    Part 11

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    Using Facebook to Research? 1.15 Billion Users + 200% Growth + 23% check their Facebook updates 5x per day 50% log-in every dayAvailable in 70 languages

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    2012 Jobseeker Survey by Jobvite

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    273 MillionUS Internet Users

    158 MillionUS Facebook Users58% of US internet users are on Facebook.23 MillionCanadian Internet Users

    18MillionCanadian Facebook Users78% of Canadian internet users are on FacebookNorth Americans # 1 users of Facebook! Sources: www.socialbakers.com, Internet World Stats, May 2012

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    Facebook: Using it Strategically

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    Facebook AdvantagesTurn your friends into agents.Read news feed. Someone may post a does anyone know... Just like LinkedIn, there are Facebook groups. Watch and get active.You can email anyone in Facebook.Research and join (like) company pages. Watch and participate.

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    Facebook Marketplace

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    Over 1,500 jobs listedIn Toronto + 100km

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    Facebook App !

    3M + Jobs

    30M registered users

    3.4 million use the app monthly

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    Half of employers (50 percent) are using Facebook in their hiring process.

    A majority (54 percent) already using the social network anticipates Facebook becoming a more important part of the talent acquisition process in the near future.

    Of companies using Facebook to acquire new potential employees, more than half state the importance of networking and referrals.

    The number one suggestion by recruiters (87 percent) is for candidates using Facebook to 'Like' a desired company's Facebook page, followed by using Facebook as a networking tool.

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    Facebook for Business@ www.facebook.com/business

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    Facebook Business Success StoriesDiagio with Captain MorganEquine Dentist

    Captain Morgan (Diagio)

    Would a Facebook presence help this spirited company sell drinks?Here are the results:With Facebook, Diageo targeted its ads to customers of legal drinking age. In this controlled test environment, the company saw something it could toast to: a 19 percent increase in total sales among those exposed to Diageos Premium Ads, versus those not exposed, within the test parameters. The lift was seen collectively across the five brands participating in the test.

    2. Equine Dentist Builds Relationships With FacebookHow do you turn a regional service business into an international destination for industry thought leadership?Facebook.At least thats what worked for Geoff Tucker, an equine dentist based in Palm City, FL.In a business driven by relationships, Geoff says that Facebook allows him to build new ones. People do business with people who theyre friends with. Period, he says. And Facebook is a great way to get to know people. It allows people to see that Im a person.As he builds these relationships using social media, Geoff is also expanding his companys rea