social media best practices: wahine media at sunset rotary kapolei
DESCRIPTION
As social media is increasingly becoming a part of our personal lives, it is also an integral part of how we do business. But how do you set yourself up for success in this social business economy? We'll talk about social media best practices for business including: social media privacy and policy, why a social media strategy is important, what the "social" in social media looks like, why you need to produce original content, and give examples of local businesses rocking social media here in Hawaii.TRANSCRIPT
Social media strategySocial profile customizationImplementation and managementCoaching and training
Wahine Media
Social media best practices
Social media policy & privacyShould I use a strategy?What does “social” look like?Why original content?Local movers and shakers
Social media changes the way we do business
“We don’t have a choice on whether we DO social media, the question is how WELL we do it”
—Erik Qualman
Social media changes the way we do business
“We don’t have a choice on whether we DO social media, the question is how WELL we do it”
—Erik Qualman
Facebook tops Google for weekly U.S. traffic
Social gamers will buy $6 billion in VIRTUAL goods by 2013
eReaders have surpassed traditional book sales
90% of people trust peer recommendations14% of people trust advertisements
What’s the ROI of social media?
What’s the ROI of social media?
The ROI of social media is your business will exist in 5 years.
—Gary Vaynerchuck
For more info on ROI:http://wahinemedia.com/wahineblog
OK I’m ready.Now what?
Social media policy
There are no rules—specific to you
Policy may include:
Who will be the voice?
Authenticity guidelines
Risk mitigation
Profile ownership
Social media privacy
Learn your privacy settings
Don’t be afraid to un-friend
Don’t display birthday (day or year)
Create complex & unique passwords
Clean up your past—Timeline
Would you put it in a headline?
Keep private content OFFLINE
Follow a strategy
Defines your “why”
Defines your “what”
Defines your “how”
Defines success
Your roadmap and step-by-step guide to social media success
Why original content?Blogging creates leads = sales
Positions you as industry leader
Make sure it’s social!
Drives repeat traffic—provides value
Be social!
20% marketing, 80% engagement.
Seek out conversations
Share other relevant content
Dialogue is back AND forth!
All aspects of your business should be social—a social business.
Local movers and shakers
Tiki’s Grill & BarAlways available and responsiveRelevant informationGreat custom apps (tabs)
@AskHMSAHelpful videos on YouTubeResponsive and helpful on TwitterEngaged with the community
Bank of HawaiiResponsive and friendlySweepstakes with big prizeHave a mobile app
Hawaii Aloha TravelRelevant and useful informationBroadcasts live each Friday to answer fan questions
Big City DinerHelpful and responsiveGreat custom apps (tabs)Owner, @BCDlane tweets as well
Keep in touch!
Wahine Mediaweb: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitter: @wahinemedia
Gwen Woltz@gjwahine
Karen Weikert@karenweikert
Download this slideshow:http://www.slideshare.net/wahinemedia