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Social Media Best Practices Employer Advisory Board 7/18/2014

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Page 1: Social Media Best Practices - Kansas State University · Social Media Best Practices Employer Advisory Board 7/18/2014 •Facebook, Twitter, and Linkedin are the ... a Development

Social Media Best Practices

Employer Advisory Board

7/18/2014

Page 2: Social Media Best Practices - Kansas State University · Social Media Best Practices Employer Advisory Board 7/18/2014 •Facebook, Twitter, and Linkedin are the ... a Development
Page 3: Social Media Best Practices - Kansas State University · Social Media Best Practices Employer Advisory Board 7/18/2014 •Facebook, Twitter, and Linkedin are the ... a Development

• Facebook, Twitter,

and Linkedin are the

Big 3

• Blogs, Youtube,

Vimeo, Pinterest,

and Instagram are

close behind

Page 4: Social Media Best Practices - Kansas State University · Social Media Best Practices Employer Advisory Board 7/18/2014 •Facebook, Twitter, and Linkedin are the ... a Development

Engagement & Interaction

• Ask questions frequently

• Tell stories

• Share interesting news and useful

insights about your company

Page 5: Social Media Best Practices - Kansas State University · Social Media Best Practices Employer Advisory Board 7/18/2014 •Facebook, Twitter, and Linkedin are the ... a Development

• A Day in the Life

– Give students an inside

glimpse to your company.

• Share employee interviews

• Virtual tours of the

building

• Team/staff profiles and

bios

Page 6: Social Media Best Practices - Kansas State University · Social Media Best Practices Employer Advisory Board 7/18/2014 •Facebook, Twitter, and Linkedin are the ... a Development

• Insights into your

Company Culture

– What makes you unique?

• Brag about your training

and development.

• Show that you’re a fun

place to work.

Page 7: Social Media Best Practices - Kansas State University · Social Media Best Practices Employer Advisory Board 7/18/2014 •Facebook, Twitter, and Linkedin are the ... a Development

• Industry News

– What’s going on in

your industry?

• Candidates you

desire are likely

interested…

Page 8: Social Media Best Practices - Kansas State University · Social Media Best Practices Employer Advisory Board 7/18/2014 •Facebook, Twitter, and Linkedin are the ... a Development

• Community News

– What’s happening

in the community

where you’re

located?

Page 9: Social Media Best Practices - Kansas State University · Social Media Best Practices Employer Advisory Board 7/18/2014 •Facebook, Twitter, and Linkedin are the ... a Development

• How-To information

– Share info that will

help students become

more successful.

• Career and leadership

development, interview

tips, etc.

Page 10: Social Media Best Practices - Kansas State University · Social Media Best Practices Employer Advisory Board 7/18/2014 •Facebook, Twitter, and Linkedin are the ... a Development

• Ask your Audience Questions

– Drives engagement and interaction

• Why are you interested in this industry?

• What’s one thing you want to know about our

company?

Page 11: Social Media Best Practices - Kansas State University · Social Media Best Practices Employer Advisory Board 7/18/2014 •Facebook, Twitter, and Linkedin are the ... a Development

Other best practices?

Page 12: Social Media Best Practices - Kansas State University · Social Media Best Practices Employer Advisory Board 7/18/2014 •Facebook, Twitter, and Linkedin are the ... a Development

Resources:

NACE 2013

Student Survey

Jobvite 2013

Social Recruiting

Survey