social media benchmarking report - preview of findings
TRANSCRIPT
Key trends in B2B social mediaExclusive preview of selected Benchmarking Research results for What’s Trending event (30/01/13)
Joel Harrison, editorial & content director
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About B2B Marketing• The only dedicated
information provider for B2B marketers
• Independent, established 2004
• Multi-platform information provider
• Online, print, reports, events, awards, training
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About this report• In-depth survey of
over 200 B2B marketers
• Aimed at uncovering key trends
• Helping readers develop strategies and allocate budgets
• Developed in association with Circle Research
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Importance of social media• Only one in 10 regard
social media as ‘critical’• Just over half (56 per
cent) regard it as at least ‘important’
• 45 per cent regard it as of limited or no importance
• Conclusion: Despite the hype, social is still not a core channel in B2B
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Social strategy• Social media still isn’t
treated as a strategic discipline
• Only just over one third have a clearly defined strategy
• Over 60 per cent are only doing ad hoc social media
Conclusion: No real improvement in strategic thinking since 2011
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Want more detail on the results?• The full report will be
available on 1st of March – 40 pages plus
• It’s free to Premium Members of B2B Marketing
• Otherwise, you can buy online for discounted rate of £99 plus VAT (normal price £150 plus VAT)
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Thanks for listening
Contact Email: [email protected]: 0207 438 1373
To buy the report at the special discounted rate, email [email protected]
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