social media basics - virginia farmers market association · 2019-11-25 · twitter • gen z is...
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WHY BOTHER?
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LOW COST OF ENTRY
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WHY NOT?
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WHICH ONES SHOULD I USE?
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WE WILL FOCUS ON
Facebook Twitter Instagram LinkedIn Pinterest
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FACEBOOK• Coverphotoisyour“billboard”• Mostpracticaluse:businessinfo• Allowsforlongorshortcontent• MarketLeader– 68%ofUSAdults• Advertisingisveryuser-specific• Organicmarketing
QUALITYOVERQUANTITY
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WHATTOPOST
• Informationaboutyourbusiness:who,where,when,what• Events• Discussionquestions(thatyouwantanswersto)• Educationalcontent• Articles• Videos
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TWITTER• GenZismostlikelytouseTwitter• 44%ofUSAdultsage18-24
• 12%ofAmericansgettheirnewsfromTwitter• Greatforconstantengagement• Dialogue(on-the-record)• Bite-sizededucation
In-The-MomentContent
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WHATTOPOST
• Highqualitycontent• Postoften• Behuman• Postfunnyimagesandvideos• Mainlypostimages(evenwithlinkposts)• Respondtomentions—engagementiskey!• Retweetpostsfromfollowers:activelyinvitethemintotheconversation• Maintainarelevant(andfresh)coverphoto
Postplanner.com
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Instagram• 800millionusers--38%checkmultipletimes
perday• Makemoneyonsite— “Shoppable Posts”• 72%ofusershavemadepurchases
• Humanizesyourbusiness• Show,nottell• Seehowothersaredoingit
VisualContent
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WHATTOPOST
• Behind-the-scenephotos&videos• Highqualityphotos• Tell(&show)stories• Thingsthat“look”consistentwithyourbrand• Whatmakesyouunique(andreal)
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Pinterest• Audienceisprimarilyfemale• Groupsyouwithsimilaritems• Itemscanbeboughton-site• Audiencelikes“PromotedPins”• Hasdifferentpintypes• Product|Recipe|Article|App
• Buildlibrary(&authority)
EducationalContent(w/Shopping!)
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WHATTOPOST
• Looktoinspire• EducationalContent• Articles• Tutorials• Recipes
• Collaboratewithfollowers• Useyourintereststocross-promote
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LET’S TALK VIDEO
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70% of Contentshould be VIDEO
thesocialginger.com
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80% of usersnever turn the sound on
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WHEREDOISTART?
• Useyourcellphone• Uploadnativelytoplatforms• Beyourself• Showcasewhatyouridealclientisinterestedin• Getbetterovertime• JUSTSTART
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VIDEORESOURCES
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VIDEORESOURCES
SelfieStick
LavalierMic
Tri-PodRingLightKit
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WANTMORE?
https://www.linkhouseconsultants.com/start-social
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RESOURCES• https://www.oberlo.com/blog/social-media-marketing-statistics• https://www.bluecorona.com/blog/which-social-media-platforms-best-for-business• https://blog.hootsuite.com/twitter-statistics/• https://www.business.com/articles/10-reasons-to-use-instagram-for-business/• https://www.postplanner.com/blog/19-best-examples-of-how-top-brands-use-twitter/• https://risepro.co/best-brands-on-instagram/• https://www.socialreport.com/insights/article/360025887272-11-Awesome-Ways-You-Can-Use-Pinterest-For-Business• https://www.fundera.com/blog/business-pinterests• https://videocontentathon.com