Social Media Strategy- Basics

ByAnuj Sayal

www.twitter.com/anujsayal

What are social networks?

• Social networks are online communities that allow users to create a web presence, manage their identities, and stay connected to friends

• These sites are quickly evolving from public profiles into platforms for communication, creativity, advertising, and commerce.

1. Where are your customers online?

2. What are your customers’ social behaviors online?

3. What social information or people do your customers rely on?

4. What is your customers’ social influence? Who trusts them?

5. How do your customers use social technologies in the context of your products.

Socialgraphics

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