social media basics
DESCRIPTION
TRANSCRIPT
![Page 1: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/1.jpg)
Intro
![Page 2: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/2.jpg)
Today
10.10 Social Media Basics Emakina
10.30 Monitoring social mediaAttentio
11.00 Coffee Break 11.20 Practical cases
Attentio / Groupe Reflect 12.00 Social Media Strategy
Emakina 12.30 Walking lunch 14.00 End
![Page 3: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/3.jpg)
Before we get started…
Let’s make sure we all speak the same language
![Page 4: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/4.jpg)
What is social media?
“Social media describes the online tools and platformsthat people use to share opinions, insights, experiences,
and perspectives with each other.”
Wikipedia
![Page 5: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/5.jpg)
If you prefer a more creative definition
![Page 6: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/6.jpg)
So, what’s the “problem”?
![Page 7: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/7.jpg)
Another definition
"Social media encompasses everything that is written,spoken and shown about your organization
that you have no control over.“
Josh Hallett
![Page 8: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/8.jpg)
![Page 9: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/9.jpg)
![Page 10: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/10.jpg)
![Page 11: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/11.jpg)
![Page 12: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/12.jpg)
![Page 13: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/13.jpg)
![Page 14: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/14.jpg)
How do they do it?The tools
![Page 15: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/15.jpg)
Social Media Tools
1. Blogs
2. RSS
3. Podcasting
4. Forums/Message Boards
5. Wikis
6. Social Networks
7. Photo/Video Sharing
![Page 16: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/16.jpg)
#1: Blogs
More than 100 million blogs.
Nearly 75,000 new blogs each day: one every second!
The blogosphere doubles in size every 6 months.
![Page 17: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/17.jpg)
#2: Really Simple Syndication (RSS)
![Page 18: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/18.jpg)
#3: Podcasting
iTunes 1 million Podcast
subscriptions the first week they were available
Podcast Alley Podcast.net Yahoo Podcasts Podcasting News Just Google it
![Page 19: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/19.jpg)
#4: Forums/Message Boards
More than 20 million active message boards/forums
Includes message boards, forums, bulletin boards, Usenet groups, e-mail discussion lists, Yahoo! Groups, Google Groups, opinion sites
Narrowly focused (automotive, parenting, health, stocks/finance, etc.)
Heavily moderated, both by forum webmasters and participants
Structured, threaded discussions predominant
![Page 20: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/20.jpg)
#5: Wikis
Collaborative knowledge sharing
![Page 21: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/21.jpg)
#6: Social Networks
FacebookMySpaceLinkedINMSN SpacesYahoo 360LiveJournal
![Page 22: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/22.jpg)
#7: Photo & Video Sharing
![Page 23: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/23.jpg)
Conclusion
Those tools provide absolutely anyone to establish credibility and gain trust. And the information, good or bad, that's created and shared with those tools stays in search engines forever.
![Page 24: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/24.jpg)
Today we’ll show you
![Page 25: Social Media Basics](https://reader035.vdocuments.mx/reader035/viewer/2022062617/54bd5f564a7959bb788b4662/html5/thumbnails/25.jpg)
A Two Company Presentation
Your brand