social media are serious or maybe #not
TRANSCRIPT
Social media
OR
Tasos Veliadis– Partner/Business Unit Director - socialab
Serious!
WHO AM I!TASOS VELIADIS
Video is the new trend!!
I will create a video of my presentation!!
You can skip to the presentation in 5
You can skip to the presentation in 4
You can skip to the presentation in 3
You can skip to the presentation in 2
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I LOVE TELLING STORIES:)
So today I will tell you two
I LOVE SINGING:)
*Only in my bathroom
SHORT
THERE HAS BEEN A FUNDAMENTAL
SHIFT IN THE WAY WE CREATE,
CONSUME AND SHARE CONTENT
Every single day…
4,75 billion pieces of digital content are shared
1,8 billion photos are uploaded and shared
500 million tweets are posted
700 million snapchat messages are sent
Behind every tweet, shareand purchase there’s a
person. Like you and me!
Put your customers’ needs first!Make them the hero.
Brand Purpose
What Customers Want
CONTENT MARKETING
We need to stop interrupting what people are interested in
and be what people are interested in
CRAIG DAVIS
StorY NO1:
Every story needs an engaging narrator
So we chose
SO dimitris inspired the fans to create their own
videos!!
MAXX FUN VIDEOS
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Simple Diagram
StorY NO2:
This story starts on twitter
We found a trend
There are too many ppl talking about…
#WRSE!
OOPS! WRONG KEYWORD!
#PERASTIKA!!
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SIMPLE DIAGRAM
SO DON’T BE
GIVE A FUN /UNEXPECTED ELEMENT TO YOUR CAMPAIGNS
Serious!
thank