social media and your career by j.r. atkins, mba
DESCRIPTION
There are many trends combining to cause shifts in traditional business models. These changes are affecting the way we progress through our careers, causes lay –offs, creates under employment and has contributed to long unemployment for many Americans. In the workshop, “Social Media and your Career” we will explore these dynamics and what we can do to better plan our career. Some of the topics include” • How to become a “Linchpin” based on the book by Seth Godin • What is “Generation Flux” based on an expose from Fact Company Magazine • Letting Technology work for you • Changing our mind set for our new roles Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He recently published the book Social Media 2.0 and his next book, Road Map to Success is due out this winter.TRANSCRIPT
Social Media and your Career
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J.R. Atkins
Author, Speaker & Consultant onSocial Media, Mobile Apps, Sales & Marketing
Knowledge Workers ~ $ for your Thoughts Less permanent employment Technology is key, especially social & mobile 24 + 40 = 100 The Globe is your work place Relationships
What is a “Digital Footprint”?
What is Social Media
3 Keys to Social Media
The Big 5+1: LI, FB, T, B, V & G+
The Ones to Watch
Online Marketing Model
How to keep up
Getting Results
Resources
It’s what I can find out about you online Google yourself If all I have is your name and where you live… It’s your digital profile or resume Creating content with a purpose Social Media is great for this
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks
Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy, and permanence.
Social media has positive effects such as allowing the democratization of the internet while also allowing individuals to advertise themselves and form friendships.
1. Be interesting2. Content is King3. Give to Get
LinkedInFacebookTwitterBloggingVideoGoogle+
InstagramPinterestYelpMeetUpSocial CamDrop Box
Web Site
Blog
LinkedIn Facebook
You Tube
Complete Your Profile
An Effective Summary
Add a Photo (It’s About the Relationship)
Join Groups
Add URLs to each section
Your Company Page
▪ Use the Same Company Name
Complete Your “About” (like a LinkedIn Profile)
Time Line
Add Pictures & Video
Company Page
▪ Regular Updates
▪ Rich Media
Twitter Research▪ Single Search: http://search.twitter.com
▪ Search for key word + Twitter
Publish▪ Post from Twitter or phone
▪ Follow
▪ Listen
▪ Multiple Post: www.hootsuite.com
Blogging
Similar to Journals with Comments
www.WordPress.com
www.blogger.com
“Long Form Content”
Great for Q&A, FAQ
Link to Social Media
Use Pictures & Video
Video
www.YouTube.com
Create Your Own Video
“Favorite” Videos you Like
Post on social Media
Build Your Own YouTube Channel▪ Search You Tube to see how
Google Plus
www.Plus.Google.com▪ aka Google+ and G+
SEO Reasons▪ Link your Google+ page to your web site
Claim Your digital Real-estate
2nd Larges Social Media Network as of Jan 13
www.HootSuite.com Set up your Social Command Center Use The Share button Link Social Media Sites, But… Editorial Calendar Voice Mail to Email to Post Who answers the phone?
1. Decide on your goals and intent. 2. Determine the right tools for you.3. Decide how much you want to share.4. Build a community of supporters.5. Use key words.6. Link resources.
Groundswell by Charlene Li and Josh Bernoff, Linchpin by Seth Godin Failing Forward by John C Maxwell ReWork by Jason Fried & David Heinemeier Hansson Social Media 2.0 by J.R. Atkins
Thank you for attending: Social Media and your Career
What do I do?1. Conference Presentations/Workshops2. Executive Briefings – 1:1 or small groups3. Marketing Projects: Social Media, Mobile
App, Websites, Email Marketing
Down load this presentation at:
www.SlideShare.com/JRatkins