Social-Media and You: Marketing Towards a Successful Start-Up

By: Heidi A. Sheppard

Relationship Strategy

“Social-Media is like a

cocktail party.”

David Meerman Scott.Author of “The New Rules of Marketing and PR”

Go to the party and engage in good conversation. Don’t drink too much and scream “Everyone buy my product!” before getting to know them. Listen more than you speak. Make friends because you want a lasting relationship, not for something tangible in return.

Energize, Support, and Embrace.

Find your most enthusiastic customers and “supercharge” their word of mouth power!

Set up tools to help your customers support each other!

Integrate your customers. Use their help and ideas to design your product or make your brand more successful!

Groundswell by Li and Bernoff

Target Audience

Male/Female Age group Location Similar interests How they use the Internet and social-media

Knowing this information can save you time and money!

The Competition

“Don’t be scared of the competition. Embrace it!”

Professor Julie FrechetteSocial-Media and MarketingClark University

Make friends with them Learn from them Share ideas

Remember to stay ahead of the game… and be yourself!

The Client: Professional Photographer Kelli Ruggere

Business: TailChaser Photography

Now on Facebook and Twitter

/TailChaserPhotography

@TailChaserKR

Social-Media Recommendations

Traditional PR Strategies

Don’t forget social-media might not reach everyone!

The Customer is Always Right!

“A brand is no longer what the company says it is. It’s what their customers say it is.” – Success Secrets of Social Media Marketing Superstars.

Final Thoughts

Whatever you do…“Be Seen. Be Heard. Be You.” - HS

Good Luck!

Works Cited/DeliciousBernoff, J. and Li, C. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, Massachusetts: Forester Research, Inc.

Scott, D. M. (2007). The New Rules of Marketing and PR. Hoboken, New Jersey: John Wiley and Sons, Inc.

Meyerson, M. and Rozgonyi, B. (2010). Success Secrets of Social Media Marketing Superstars. U.S and Canada: Entrepreneur, Inc.

http://www.delicious.com/heidisheppard