Social Media and the Elections

Tracking Social Media’s contribution to the

April 2011 Elections

Social Media Tracking Credits

Center Managed by EIE Nigeria

Volunteers

Supported by Yar’AduaCenter

Aggie Developed by Technologies & International Development Lab

Georgia Institute of Technology

Partners:

Social Media Tracking Center Volunteers

Amara NwankpaEmmanuel OtokpaRosemary AjayiManre ChirtauAlkassim AbdulkadirDiane NduonofitEunice AtajiriFatu OgwucheDebbie MangutByenya ChirtauYemi AdamolekunChioma ChukaAninoritse Odeli-Serrano

EiE Nigeria is Supported by

&

Presidential Election in Numbers

Number of SMS messages sent by citizens relating to the Presidential elections

Number of pictures citizens posted relating to the Presidential elections

33,460463

Number of comments made by citizens relating to the Presidential elections using twitter, and other web-based services

130,42665,000Estimated number of voters who contributed to the content

164,349Total social media content tracked

Total Social Media Numbers ALL Elections

Number of SMS messages sent by citizens relating to the April 2011 elections

Number of pictures citizens posted relating to the April 2011 elections

157,975 1,685

Number of comments made by citizens relating to the April 2011 elections using twitter, and other web-based services

296,25470,000Estimated number of voters who contributed to the content

455,914 Total social media content tracked

Use of various reporting formatsCompared to Last Week…

SummaryPopularity of Mediums

Drama in Oyo and Imo States…

Tweets from the INEC Collation Center in Oyo…

All Attention on one Citizen Reporter

Meanwhile in Imo State…A Close Race Ends in Deadlock and Tension

Timeline of a Typical Election Day

Big StoriesApril 2 – No Show!

Some Interesting Insights…@MsChika411 – an Observer (Imo East) raises alarm!

Some Interesting Insights…Imo East, the aftermath…

Big Stories

Murdered Corpers

1. Seun Adewunmi

2. Teidi Olawale Tosin3. Adowei Elliot4. Gbenjo Ebenezer Ayotunde5. Ukeoma ‘Aikfavour’ Ikechukwu Chibuzor6. Adeniji Kehinde Jehleel7. Akonyi Ibrahim Sule8. Nkwazema Anslem Chukwuonyerem9. Obinna Okpokiro

National Youth Service Corps Tragedies in Bauchi

Tweeters broke the news that Ukeoma ‘Aikfavour’ Ikechukwu was missing, and confirmed his death

Big StoriesResponse to Northern Crisis – Some Lives Saved

Political Parties & Candidates Use of Twitter

Party Twitter ID No. of Tweets

Following

Followers Lists

ACN Lagos ACNLagos 581 23 490 6

ACN ACNigeria 492 13 696 10

Fresh Democratic Party

FreshDemocrats 2 18 14 0

Candidate Twitter ID No. of tweets

Following

Followers Lists Party Office Sought

Dele Momodu DeleMomodu2011 1,792 4,145 129 51 NCP President

Tunde Fashola TundeFashola 1,504 41 20,497 167 ACN Governor

Muhammadu Buhari

Buhariforchange 644 1,137 10 9 CPC President

Top 3 users (as at commencement of elections):

Primary Use:

for broadcast of messages. However, No 1 user, Mr Dele Momodu, actively uses twitter to engage young voters.

Political Parties & Candidates Use of FacebookTop 3 users (as at commencement of elections):

Party URL No of fans Ave. comments per post

Ave. likes per post

ACN Nigeria http://www.facebook.com/ACNigeria

8,832 10 6

Candidate URL No of fans Ave. comments per post

Ave. likes per post

Party Office Sought

Goodluck Jonathan

http://www.facebook.com/jonathangoodluck

521,129 2,295 2,076 PDP President

Nuhu Ribadu http://www.facebook.com/ribadu

173,103 170 216 ACN President

Tunde Fashola http://www.facebook.com/BabatundeFashola

119,631 40 102 ACN Governor

Primary use:

for broadcast of messages.

Political Parties & Candidates Use of YouTubeTop 3 users (as at commencement of elections):

Party URL No. of videos Subscribers

ACN Nigeria http://www.youtube.com/ACNigeria

11 25

Candidate URL No. of videos Subscribers

Party Office Sought

Tunde Fashola http://www.youtube.com/tundefashola

156 171 ACN Governor

Nuhu Ribadu http://www.youtube.com/user/teamribadu1#p/

33 30 ACN President

Muhammadu Buhari

http://www.youtube.com/user/buhari4change

15 79 CPC President

Primary use:

for broadcast of messages.

Big StoriesINEC Uses Social Media to Make Process More Transparent

“So far, Twitter has proven to be an efficient way to interact with the electoral commission, as Nigerians connected to the Internet not only get to post complaints and comments, but also receive prompt replies and regular updates about what is happening in the electoral process.”

INEC inspires voters through social media“The Independent National Electoral Commission has redefined elections in Nigeria, by using social media to inspire Nigerians to actively participate in the process.”

“Apparently, this is a welcome departure from the closed knit, sometimes cult-like hold on information that Nigerians experienced during the previous elections that were adjudged far from being free and fair.”