social media and nordea savings and asset management
DESCRIPTION
A presentation about social media for Nordea Savings and Asset ManagementTRANSCRIPT
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Social Media in Nordea Savings & Asset Management
November 30 | 2010
Presentation available on www.slideshare.net/petersvarre
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Social media is
Nonsense!
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Social media is not
media
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What is media?
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Mediating a message
We won the war
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We won the war
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We won the war
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We will win the war
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Mission accomplished
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The Internet was just anotherMedium
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Internet
Newspapers
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Internet
ads
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But the Internet is NOT another
Medium
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The Internet has mediated us all
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The age of
Mediation
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why do we do it?
But
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Because it has become our
identity
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Cogito ergo sum has becomeI blog/Tweet/Facebook/Youtube/flickr therefore I am
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What is the consequence?
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Cacophony
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The winners in the 2.0 economy are the ones who are able to tune in to the cacophony
Those who can exploit our need to create content
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But how can
real companiesuse social media?
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3 things to remember
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1 Deportalization
Companywebsite
Wikipedia
User reviews
Blogs
Pricecomparison
Mobile apps
Company
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Company
PR/Com
Marketing
Gat
ekee
per m
edia
2 Transparency
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Company
BlogsYoutube
2 Transparency
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3 Cultural change
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Social media strategy
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Product development How can you improve your existing products by adding social features?
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Marketing How can you make your (potential) customers talk about your product?
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Company positioning How can your company become part of the conversation about the company and its
products?
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Internal communicationsHow can you leverage social
technologies to make your employees engage in conversation?
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Sanity check
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You loose control
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Can you trust the external channels?
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Can you trust
your employees?
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Do all your employees
digg social media?
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Are you ready for cultural change?