social media and news: key trends in networked information
TRANSCRIPT
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Social Media and News: Key Trends in Networked Information
Jesse Holcomb
Associate Director, Journalism Research
Pew Research Center
@jesseholcomb
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December 9, 2015 2www.pewresearch.org
The online experience is also
a social experience
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News is a growing part of the social web
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Not all social networks are alike for news
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• Ambient
• Less of a discovery platform
• Family and friends
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December 9, 2015 6www.pewresearch.org/journalism
An ambient news experience
• 78% of Facebook
news users mostly
see news when on
Facebook for other
reasons
• 34% of Facebook
news consumers
“like” a news
organization or
individual journalist
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News you would have seen elsewhere
“I believe Facebook is a good way
to find out news without actually
looking for it.”
75% of Facebook news
consumers say the news they see
there is mostly news they also see
in other places
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Close ties — not strangers —
are key influencers
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• Breaking news events
• Wide range of exposure
• Narrow/enthusiast
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Twitter users more likely to use service
for breaking news
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Wide range of exposure
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Limited adoption
• Just one-in-ten U.S. adults gets news on
Twitter (vs. four-in-ten on Facebook).
• Case study: found local news on Twitter
is needle in a haystack. In Denver, top
local story appeared 327 times out of 3+
million tweets.
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Other social networks display
different news patterns, too
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Beyond Ferguson: Social media is key
venue for the national political conversation
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Are social media creating a filter effect?
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Opinions expressed on Twitter often differ from
broad public opinion
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Yet, social media creates
new pathways to participation
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Audiences for News on
Each Social Platform Differ
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Can bridge the gap
with less connected populations
• Case study: In Macon, twice as many
blacks (12%) as whites (6%) say social
media is the most important way they keep
up with local news.
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If social media is a key pathway to news, what’s our
pathway to social?
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An additive effect: What has become of
legacy platforms?
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Biggest challenge is generational
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Digital revolution is uneven
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Social Media and News: Key Trends in Networked Information
Jesse Holcomb
Associate Director, Journalism Research
Pew Research Center
@jesseholcomb