social media and new tools to promote gender equality
TRANSCRIPT
Social Media, UNDP
and You
UNDP’s image Your Career Advocacy
Learning Innovation in Development
Your Learning Innovation in Development
What’s your definition?
Social Media
Web 1.0 – static
Everyone can create content.
• Conversation image: 2 people
Social Media is about dialogue
Which of the following platforms do you use?
1. Facebook
2. LinkedIn
3. Twitter
4. Google+
5. A blogging site
DISCLAIMER:
UNDP’s image
Why do clients come to UNDP?
Policy Services for Sustainable Development
UNDP Speaker’s Corner
Coming up:
Real-Time Reporting
http://www.akvo.org/web/akvo-rsr
http://undp.akvoapp.org/
http://undp.akvoapp.org
What makes up your
Digital Footprint?
How many of the four first hits on Google refer to you and not someone else with your name?
How many of the first four hits are web pages that you have control over? Content you generated yourself?
[Infographic]
How To Rank For Your Name In Google (Hint: Use Social Media Sites)
Manage your Digital Footprint
Find Your Footprints: Google / Klout / Pipl Set Up Social Media Profiles: LinkedIn / Teamworks / Google+ / Slideshare / Facebook / Twitter
Manage your Digital Footprint
Listen to Conversations: Development & Feminist Blogs / LinkedIn Groups / Twitter
Contribute: Comment on Blogs / Share your work on Teamworks / Write your 1st post for ‘Our Perspective’
What’s your
objective? Who’s your audience?
You will have to earn your audience
Advocacy -
How can social media help UNDP achieve our objectives?
Why should UNDP use social media?
Be part of the Movement – Join Discourses
facebook.com/undp
36 Million
Interactive Dialogues
[#sahelnow on #CNN screenshot]
@UNICEF’s #SahelNOW Twitter campaign on CNN
Article on Social Media campaigns for IWD 2012 (Mashable)
Position Knowledge Products in Conversations (blogs, networks and discussion groups) and on Platforms (Slideshare, Issuu). Show Thought Leadership through Blogging. Live-Tweet to highlight important events. Contribute to corporate social media accounts.
Learning
and
Social Media
Most learning happens
through experiences and
interactions at the workplace.
How much of your learning is invisible?
How much of your work is invisible?
Make the invisible visible
Think of the right audience– internal and/or external? We all have something to share: what is relevant for others? Ask before starting a project; share during. Create your Personal Learning Networks.
Click here for: Blog Wisdom in an Infographic
Innovation in Development
IT’S NOT ABOUT TOOLS OR PLATFORMS. COMMUNICATIONS PARADIGMS HAVE CHANGED.
IT’S ABOUT COMPETENCIES.
Social Awareness - Identify networks and audiences, adapt to their modes of communication & collaboration Critical Thinking – Evaluate content, check validity, contextualize ICT Skills – Identify right tools for business case, learn to use applications
What’s your objective? Who’s your audience? What do clients want?
– Social Media Time Management
An 18-Minute Plan for Managing your Day – Harvard Business Review blog on social media
Thank you!
Blogs on Development the Guardian, Global Development
Blogosphere (has a large list of good Development related blogs etc.)
http://www.guardian.co.uk/global-development/series/global-development-blogosphere
Texas in Africa: an academic blog about
African politics, security, development, & advocacy
http://texasinafrica.blogspot.com/
Development Impact: News, views,
methods, and insights from the world of impact evolution
http://blogs.worldbank.org/impactevaluations/
Owen abroad: Thoughts on development
and beyond www.owen.org/blog
Let's talk Development: a blog hosted
by the World Bank's Chief Economist http://blogs.worldbank.org/developmenttalk/
Chris Blattman: International
development, politics, economics, and policy www.chrisblattman.com
AIDWATCH: just asking the aid benefit the
poor www.aidwatchers.com
Aid Thoughts: Digesting the difficult
decisions of development www.aidthoughts.org
Karen Grepin's Global Heal Blog
www.karengrepin.com
Blood and Milk: Examining international
development www.bloodandmilk.org
Texas in Africa: an academic blog about
African politics, security, development, & advocacy
http://texasinafrica.blogspot.com/
Texas in Africa: an academic blog about
African politics, security, development, & advocacy
http://texasinafrica.blogspot.com/
World Bank Blog: Our
conversation on the web. Right Now. http://blogs.worldbank.org/
Development Impact: News, views, methods, and insights from the world of impact evolution
http://blogs.worldbank.org/impactevaluations/ Conflict and Development: Overcoming conflict and fragility
http://blogs.worldbank.org/conflict/ Development in a Changing Climate: Making our future sustainable
http://blogs.worldbank.org/climatechange/
Development Marketplace: Turning Ideas into Action http://blogs.worldbank.org/dmblog/
Education for Global Development: A World Bank blog on the power of investing in people
http://blogs.worldbank.org/education/ Governance for Development
http://blogs.worldbank.org/governance/ Let's talk Development: a blog hosted by the World Bank's Chief Economist
http://blogs.worldbank.org/developmenttalk/
Example: Bio of a Blogger
Owen Barder - Former UK civil servant – Department for International Development
- Senior Fellow and Director for Europe at the Center for Global Development - Based in Washington DC
- Associate of the British Institute for Government
Can be followed on Twitter @owenbarder
Woman's Empowerment / Gender Some blogs & twitter feeds
•Global development + Gender (the guardian) o http://www.guardian.co.uk/glob
al-development/global-development+world/gender
oGender & Development (Oxfam) ohttp://www.genderanddevelopment.org/
•That's Why! Campaign: UNI Global Union o http://www.uni-iwd.org/ o Twitter: @UNI_IWD
oWRCA Armenia@ArmenianWomen The Women's Resource Center of Armenia is a grassroots feminist organization working towards eliminating all kind of discrimination against women in Armenia.
oKEWOPA@KEWOPA The Kenya Women Parliamentary Association
oUNDPGenderMontenegro@genderprogramme
July 2011, with the government and the EU we work to realize Gender Equality through the social, economical and political empowerment of women in Montenegro.
oGlobal Woman1@GlobalWoman The Global Woman Summit is a program of exciting events, uniting & honoring leading women from around the world
oSonia Palmieri@sonia_palmieri Passionate about parliament; wondering when women will participate equally.
oMayme Lefurgey@mames09 Gender and Peacebuilding student/ CIDA intern, gender specialist for the government of Malawi.
oCONCORD@CONCORD_Europe CONCORD is the European #NGO confederation for #Relief and #Development, representing over 1,800 NGOs to the European Union
Empower Media@Empower_Media Empowering girls and women to live a life of equality and dignity through the power of communication
FEMNET@FemnetProg FEMNET: pan-African org working to promote African women’s collective leadership for equality, peace & sustainable dvpt femnet.wordpress.com
MoreTwitter feeds On Gender and Development
• WRCA Armenia@ArmenianWomen • The Women's Resource Center of Armenia is a grassroots feminist
organization working towards eliminating all kind of discrimination against women in Armenia.
• • KEWOPA@KEWOPA • The Kenya Women Parliamentary Association • • UNDPGenderMontenegro@genderprogramme • July 2011, with the government and the EU we work to realize Gender
Equality through the social, economical and political empowerment of women in Montenegro.
• • Global Woman1@GlobalWoman • The Global Woman Summit is a program of exciting events, uniting &
honoring leading women from around the world • • Sonia Palmieri@sonia_palmieri • Passionate about parliament; wondering when women will participate
equally. • • Mayme Lefurgey@mames09 • Gender and Peacebuilding student/ CIDA intern, gender specialist for the
government of Malawi. • • CONCORD@CONCORD_Europe • CONCORD is the European #NGO confederation for #Relief and
#Development, representing over 1,800 NGOs to the European Union • • Gender Summit@gendersummit • The EGS2012, 29-30 Nov 2012, European Parliament, Brussels, will focus
on gender issues that impact on the implementation of Horizon 2020 and other policies.
• • Women Worldwide Ini.@Women_Worldwide • The Women Worldwide Initiative is a nonprofit-sponsored org connecting,
inspiring & educating women & girls through mentorship programs & social change projects
•
GenderEquality@Equal_World Basically a twitter for change; to promote and inform about gender equality and other type of issues as enviromental and social ones. Judy Cheng-Hopkins@ChengHopkins Assistant Secretary-General for Peacebuilding Support Office (PBSO) overseeing the Peacebuilding Commission (PBC) and the Peacebuilding Fund (PBF) Emelie Faltskog@EmelieAF Political Scientist: Peace & Conflicts, EU, UN resolution 1325, Swe Aid/Development, India, Citizenship, Volunteering. Journalism, Consultant SheSuccess@_SheSuccess Empowering women to become a Powerful Force For Change. Stop Waiting... Now is Your Time (Founder: @Anne_McKevitt) Women Public Service@WPSProject Building a generation of women leaders dedicated to public service. We launched officially at the 12/15 #WPSP Colloquium at @StateDept in Washington, DC Gender & Development@GaDjournal Gender & Development aims to debate best practice and new ideas, and to make the links between theoretical and practical #gender and #development work. IWDA@iwda International Women's Development Agency (IWDA) is an Australian non-profit organisation that creates positive change for women and their communities FEMNET@FemnetProg FEMNET: pan-African org working to promote African women’s collective leadership for equality, peace & sustainable dvpt femnet.wordpress.com Empower Media@Empower_Media Empowering girls and women to live a life of equality and dignity through the power of communication
Avoid mistakes. Know the rules.
Think about CNN, your mother and your boss
Don't use the emblems or the UNDP logotype
on personal blogs or social media profiles
Stay focused on your job
You are an International Civil Servant
Check UNDP’s Social Media Guidelines
“We should stop calling social media ‘social media’ but ‘media’ as all media will soon be inherently social. Information on development can now be found at the local level to drive global discussions and create change.” - Rami Khater, Al Jazeera Senior New Media Producer
NEW TOOLS TO PROMOTE GENDER EQUALITY
INNOVATION DIVIDES …OR CLOSES THE GAP?
1- HOW MUCH ORGANIZATIONS WORKING FOR WOMEN CAN COLLECT, COMPARED TO
OTHER NONPROFITS?
2- WHAT IS THE COVERAGE OF WOMEN ISSUES IN THE NEWS ON AVERAGE AROUND THE GLOBE?
3- HOW MUCH TIME DO INTERNET USERS SPEND
WATCHING ONLINE VIDEOS?
4- WHAT IS THE PERCENTAGE OF ADDITIONAL PEOPLE YOU CAN REACH IF YOU SHOW YOUR
MESSAGE WITH AN INFOGRAPHICS?
MORE INPUTS =
MORE EFFECTIVENESS
MORE EFFICIENCY
NEW STRUCTURES
NEW ROLES
NEW INTERACTIONS
ENGAGEMENT ON A MASSIVE SCALE
SHARING INFORMATION TRANSFORMS THE APPROACH OF DEVELOPMENT
OPPORTUNITY TO SPEAK UP
NEW APPROACH TO RAISE AWARENESS, TO ENGAGE AND PERSUADE
NEUTRALITY
A VAST POTENTIAL OF EMPOWERMENT
GOODS APPLICATIONS SERVICES
PRODUCE PROCESS & DISTRIBUTE TRANSFORM INFORMATION
SIMPLE REPORTING AND CROWD FUNDING
CONNECT DOERS AND DONORS CREATING A DIFFERENT RELATIONSHIP
EASILY SHARE UPDATES
INCREASE TRANSPARENCY
http://www.akvo.org/
http://www.catapult.org/
FREEDOM FROM LOCAL CONSTRAINTS
SIMPLE REPORTING AND CROWD FUNDING
ORGANIZATIONS WORKING FOR GIRLS AND WOMEN CURRENTLY RAISE
LESS THAN HALF THE AVERAGE AMOUNT RAISED BY OTHER ORGANIZATIONS
EMPOWERMENT & INSPIRATION
THESE PLATFORMS CAN CHANGE THAT
EQUAL ACCESS & OPPORTUNITIES
MICRO DOCUMENTARIES
1-2 MINUTE DOCUMENTARY-STYLE FILMS TO CAPTURE THE VOICES OF PEOPLE
CAN HELP YOU TELL YOUR STORY AND GAIN MORE SUPPORT
EASY TO ACCESS
ONLY 25 PERCENT OF NEWS SUBJECTS ARE WOMEN
SHOWCASING WOMEN AND GIRLS AS LEADERS
EMPOWER WOMEN AND HELP THEM TO SPEAK UP
http://www.micro-documentaries.com/
CROWD SOURCING
FREE AND OPEN SOURCE FOR INFORMATION
COLLECTION VISUALIZATION
INTERACTIVE MAPPING
SHARE YOUR STORY AND GET IN TOUCH WITH PEOPLE WHO SHARED THE SAME
INCREASED INTEGRATION OF SERVICES
EVERYONE CAN REPORT AN INCIDENT OF VIOLENCE
SAFER WAY TO REPORT
DIRECT INTERACTION
AWARENESS RAISING ABOUT THE ISSUE
INCREASED REPORTING OF CASES
http://www.maps4aid.com/
http://www.react-besafe.mk
AND
BEHAVIORS TOWARDS
WOMEN AND MEN
STEREOTYPES
CROWD SOURCING
USE THE POWER OF
CROWDSOURCING & SOCIAL-NETWORKING
TO BREAK INTO THE
MALE-DOMINATED WORLD OF ICT
CHANGE PERCEPTIONS
http://asikananetwork.org/
30 TIMES MORE LIKELY TO BE READ THAN A TEXT
CONVEYING
COMPLEX INFORMATION
IN ONE GRAPHIC IMAGE
INFOGRAPHICS
SIGNS
GRAPHICS
MAPS
DIAGRAMS
INFOGRAPHICS
SHOW
GAP AND
PROPORTION
REAL DIMENSION OF THE PROBLEM
TOOL FOR ADVOCACY
PEOPLE
READ IT
TALK ABOUT IT
ASK MORE INFORMATION
PROVOKE THE
DISCUSSION
ATTRACT ATTENTION
THE ULTIMATE GOAL OF A DEVELOPMENT ORGANIZATION IS TO BRING WOMEN AND MEN TO THE POINT THAT THEY NO LONGER NEED THIS KIND OF HELP
AND VISIT OUR WEBSITE http://europeandcis.undp.org/ourwork/gender/
FOR MORE INFORMATION PLEASE CONTACT US
THANK YOU