social media and national libraries
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Post on 11-May-2015
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Event: Metadata and Web 2.0 seminarOrganised by: Cataloguing & Indexing Group in ScotlandHeld on Friday 2nd March at the National Library of Scotland, EdinburghPresented by: Bryan Christie, National Library of ScotlandTRANSCRIPT
Social Media for National Libraries
Social media is
HUGE
But is it useful?
How are we using it?
Twitter examples
Celebrate Shrove Tuesday with a pancake recipe from 1782 http://bit.ly/y1GAR8 Don't forget - only half a mutchkin
Twitter examples
The Massacre of Glencoe took place on this day in 1692. This is the origin order to “put all to the sword” under 70. http://bit.ly/9EJSNe
Twitter examples
It's the Oscars this weekend and Friday's Fun Film shows some rare Scottish success at the Oscars from 1961
Facebook posting
Facebook postings - video
Facebook postings - pictures
Is it working?
Twitter followers- last three months
Comparing performance
Comparing national libraries
Tweeting rates
Facebook : January - November
2011
0
10000
20000
30000
40000
50000
60000
January May September
Page views
Facebook : January to November 2011
0
500
1000
1500
2000
2500
3000
January May September
Monthly users
Reach
Virality
Engaged users
Summary
•Be active •Be interesting•Be funny (where possible) •Monitor what’s happening•Listen and respond to what people are saying